This ninth edition allows students to apply what they've learned to real company challenges & best practices by offering a multitude of problems in the text & integrated case studies, including a new focus on the Darden Restaurants.
Principles of Corporate Finance is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book, the authors show how managers use financial theory to solve practical problems and as a way to respond to change by showing not just how, but why companies and management act as they do. This text is a valued reference for thousands of practicing financ…
Daftar istilah dan indeks
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide…
The authors puts an emphasis on model building and computer applications to show students how the techniques presented in the book are used in business.
"Previous editions of this book have been used in various research methods courses with great success.
On startup, a digital industry in Indonesia.
Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.
"System Dynamics includes the strongest treatment of computational software and system simulation of any available text, with its early introduction of MATLAB® and Simulink®. The text's extensive coverage also includes discussion of the root locus and frequency response plots, among other methods for assessing system behavior in the time and frequency domains as well as topics such as functio…
The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…
The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…
Finding and keeping good employees is crucial to the efficient operation and success of every business. From hiring and orientation to developing company policies and negotiating employment contracts, today's employers have the opportunity to select and nurture employees who most closely fit their company's culture and performance objectives. Designed to complement Self-Counsel's Human Resource…
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…
This innovative package comprises a useful book with a software package of questionnaires & activities which together form a unique interactive learning process for managers to work through at their own pace. Structured around 12 managerial competences, each chapter contains: the business case, putting the skill into practice, theory, case histories & summary checklists. To accompany the book, …
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Providing self-assessment exercises, checklists and case examples, Hilary Walmsley gives practical advice on growth and development, opportunities, problem-solving and employee motivation, and shows managers in a rapidly changing world of work how to apply the appropriate management style for the situation.