Accounting Principles. Ninth Edition

This book introduces challenging accounting concepts with examples that are familiar to the student.Including the complete text that will help students come to class better prepared for lectures and track progress throughout the course.

Human Resource Management. Ninth Edition

Overview: Human Resource Management, 9th Edition continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the textbook and highlighted via a marginal glossary. The practical aspects of HRM are presented through lively and pedagogically effective examples woven throughout the text and in the end-of-chapter materials. The new edition…

Fundamentals of human resource management : content, competencies, and applic…

For introductory courses in Human Resource Management. With its brief and modular format, Fundamentals of Human Resource Management is ideal for professors who want flexibility while maintaining the integrity of the material. Dessler offers a wealth of functional examples and applications, and emphasizes the notion that all managers need basic human resource management skills. All material meet…

Fundamentals of Electric Circuits. Fourth Edition

Intended for use in the introductory circuit analysis or circuit theory course taught in electrical engineering departments. The main objective of this book is to present circuit analysis in a clear, easy-to-understand manner, with many practical applications to interest the student. Each chapter opens with either historical sketches or career information on a sub-discipline of electrical engin…

Consumer Behavior. Tenth Global Edition

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Consumer Behavior. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9780131869608

Collation

541 p.

Series Title

-

Call Number

658.8342 Sch c

Auditing Cases. Sixth Edition

This candid and evenhanded approach to obstacles in the auditing profession, will teach students how to "think" like an auditor.Students will learn how to recognize and understand the critical factors and circumstances that determine the outcome of audits.Knapp's CONTEMPORARY AUDITING: REAL ISSUES AND CASES is the only auditing textbook that relies exclusively on 'real world'auditing cases to d…

Accounting information systems and internal control. Second Edition

Accounting Information Systems and Internal Control provides comprehensive approaches to the design and evaluation of internal control systems. In doing so, it covers both the traditional process approach that focuses on individual organizational processes, and a contemporary typology approach that focuses on different types of organizations as unique combinations of organizational processes. I…

Accounting for Decision Making and Control. Seventh Revised Edition

Accounting for Decision Making and Control provides students and managers with an understanding and appreciation of the strengths and limitations of an organizations accounting system which allows them to be more intelligent users of these systems. The 7th edition provides a framework for thinking about accounting systems and a basis for analyzing proposed changes to these systems. The text dem…

Sustainable Human Resource Management Strategies and Practices : Human Capita…

This book delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance Sustainable Work Practices for Corporate Sustainability,' and 'Sustainable HRM for Employee Health and Well-being.'

Effective Change Management : Mewujudkan manajemen perubahan yang efektif

Apa dasar-dasar Effective Change Management? Ketika sebuah perusahaan menghadapi perubahan dalam kapasitas apa pun, manajemen perubahan adalah bagaimana para pemimpin perusahaan mengelola proses, sistem, struktur, semangat, dan tanggung jawab karyawan selama masa transisi. Bibliografi : halaman 225-228. Indeks : halaman 229-239

Designing zero carbon buildings : embodied and operational emissions in achie…

This book combines embodied and operational emissions into a structured approach for achieving zero emissions by a specific year with certainty. Bibliography : page 387-392. Appendix : page 393-396. Index : page 397-406.

Energy management : conservation and audits

This book discusses the energy scenario, including energy conservation, management, and audit, along with the methodology supported by industrial examples. Index : page 175-177.

Essentials of signals and systems

This textbook presents a new approach to teaching the mathematics and physics that form the basis of understanding signals and systems, essential knowledge for all electrical engineers and computer engineering students. Bibliography : page 299. Appendix : page 301-303. Index : page 305-309.

Signals and systems : a primer with Matlab. Second Edition

The idea of signals and systems arises in different disciplines such as science, engineering, economics, politics, and medicine. Typical examples of systems include radio and television, telephone networks, radar systems, computer networks, wireless communication, military surveillance systems, and satellite communication systems. Appendix : page 383-488. Index : page 449-450.

The design thinking toolbox : a guide to mastering the most popular and valua…

This book explains the most important tools and methods over the Design Thinking cycle. Bibliography : page 302-303. Index : page 304-307

Integrated advertising, promotion, and marketing : communicating in a digital…

This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.

Integrated marketing communication : advertising and promotion in a digital w…

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communica…

Advertising by design : generating and designing creative ideas across media.…

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-st…

The public relations handbook. Sixth Edition

This book provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Bibliography : page 361-408. Index : page 409-423