Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…
This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.
Building automation has evolved from pneumatic controls to electronic control devices with significantly greater capabilities and flexibility. Today, a building automation system is a network of "intelligent" devices that controls one or more building systems, such as HVAC, lighting, and security systems. They operate cooperatively to share building information and control system devices automa…
Geared to IT professionals eager to get into the all-important field of data warehousing, this book explores all topics needed by those who design and implement data warehouses. Readers will learn about planning requirements, architecture, infrastructure, data preparation, information delivery, implementation, and maintenance. They'll also find a wealth of industry examples garnered from the au…
Explore the diverse electrical engineering application of polymer composite materials with this in-depth collection edited by leaders in the field Polymer Composites for Electrical Engineering delivers a comprehensive exploration of the fundamental principles, state-of-the-art research, and future challenges of polymer composites. Written from the perspective of electrical engineering applicati…
Energy - its source, security, price, and the efficiency of its use, are increasingly important issues for a diverse range of people. 'Energy: Management, Supply and Conservation' is a comprehensive text dealing with the theory and practice of the supply of energy, energy management and auditing, and the design of sustainable energy facilities. It considers the systems needed to create low-ener…
Feedback Control of Dynamic Systems, 8th Edition, covers the material that every engineer needs to know about feedback control—including concepts like stability, tracking, and robustness. Each chapter presents the fundamentals along with comprehensive, worked-out examples, all within a real-world context and with historical background provided. The text is devoted to supporting students equal…
Learn to use MATLAB as a useful computing tool for exploring traditional Digital Signal Processing (DSP) topics and solving problems to gain insight. DIGITAL SIGNAL PROCESSING USING MATLAB: A PROBLEM SOLVING COMPANION, 4E greatly expands the range and complexity of problems that learners can effectively study. Since DSP applications are primarily algorithms implemented on a DSP processor or sof…
INTRODUCTION TO MECHATRONICS AND MEASUREMENT SYSTEMS provides comprehensive and accessible coverage of the evolving field of mechatronics for mechanical, electrical and aerospace engineering majors. The author presents a concise review of electrical circuits, solid-state devices, digital circuits, and motors- all of which are fundamental to understanding mechatronic systems. Mechatronics design…
Praise for the First Edition . . . "A unique piece of work, a book for electronics engineering, in general, but well suited and excellently applicable also to biomedical engineering . . . I recommend it with no reservation, congratulating the authors for the job performed." —IEEE Engineering in Medicine & Biology "Describes a broad range of sensors in practical use and some circuit designs; c…
The book covers all the important aspects of research methodology, and addresses the specific requirements of engineering students, such as methods and tools, in detail. It also discusses effective research in engineering today, which requires the ability to undertake literature reviews utilizing different online databases, to attribute credit for any prior work mentioned, to respect intellectu…
Now in dynamic full color, SI ENGINEERING FUNDAMENTALS: AN INTRODUCTION TO ENGINEERING, 5e helps students develop the strong problem-solving skills and solid foundation in fundamental principles they will need to become analytical, detail-oriented, and creative engineers. The book opens with an overview of what engineers do, an inside glimpse of the various areas of specialization, and a straig…
Exploring Engineering: An Introduction to Engineering and Design, Sixth Edition explores the world of engineering by introducing the reader to what engineers do, the fundamental principles that form the basis of their work, and how they apply that knowledge within a structured design process.
This textbook explains the fundamentals of electric circuits and uses the transfer function as a tool to analyze circuits, systems, and filters. The author avoids the Fourier transform, since this topic is often not taught in circuits courses. General transfer functions for low pass, high pass, band pass and band reject filters are demonstrated, with first order and higher order filters explain…
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around …