Managing Investment Portfolios: A Dynamic Process. Third Edition

"A rare blend of a well-organized, comprehensive guide to portfolio management and a deep, cutting-edge treatment of the key topics by distinguished authors who have all practiced what they preach. The subtitle, A Dynamic Process, points to the fresh, modern ideas that sparkle throughout this new edition. Just reading Peter Bernstein's thoughtful Foreword can move you forward in your thinking a…

The Associated Press Guide to News Writing. Third Edition

This book is a good review for the experienced reporter and an excellent introduction to the craft and caveats of news writing for the novice.

Applied communication research methods : getting started as a researcher. Thi…

Edition

Third Edition

ISBN/ISSN

9781032288819

Collation

316 p. ; 24 cm.

Series Title

-

Call Number

302.2072 Boy a

Understanding communication research methods : a theoretical and practical ap…

Edition

Third Edition

ISBN/ISSN

9780367623661

Collation

328 p. ; 26 cm.

Series Title

-

Call Number

302.20721 Cro u

An introduction to behavioral economics. Second Edition

The second edition ofthis comprehensive introduction to studying behavioral economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioral game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.

Media, culture and society : an introduction. Second Edition

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in…

Applied multivariate research : design and interpretation. Second Edition

For me the comprehensive nature of the text is most important - even when I don't cover topics in class students gain value by being able to read about cluster analysis or ROC analysis in enough detail that they can conduct their own analyses. Students appreciate the integration with SPSS. There is an appropriate balance of "practice" and background so that students learn what they need to know…

The Economics and Financing of Media Companies. Second Edition

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Media effects research : A basic overview. Second Edition

Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.

Behavioral finance and wealth management : how to build optimal portfolios th…

The book that applies behavioral finance to the real world Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Secon…

Mixed-use development handbook. Second Edition

Vividly illustrated, this practical guide reveals how to develop mixed-use projects that incorporate place-making principles. Written by a team of experts, it lists the key points that can make or break a project and describes best practices and techniques developing mixed-use town centers, towers, urban villages, and districts. Illustrated with photos, examples, and case studies, the book desc…

HACCP : a food industry briefing. Second Edition

Readers of this accessible book – now in a revised and updated new edition – are taken on a conceptual journey which passes every milestone and important feature of the HACCP landscape at a pace which is comfortable and productive. The information and ideas contained in the book will enable food industry managers and executives to take their new-found knowledge into the workplace for use in…

How to do media and cultural studies. Second Edition

The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new fe…

Understanding media economics. Second Edition

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute 'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff…

Portfolio building activities in social media : exercises in strategic commun…

Edition

Second Edition

ISBN/ISSN

9781071828038

Collation

141 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre p

Understanding interpersonal communication : making choices in changing times.…

West and Turner's UNDERSTANDING INTERPERSONAL COMMUNICATION: MAKING CHOICES IN CHANGING TIMES, Enhanced Second Edition, empowers your students by providing both the knowledge and practical skills they need to make choices as effective communicators in today's rapidly changing and technologically advanced society. The text eliminates the perceived division between theory and practice and clarifi…

Leadership : Enhancing The Lessons of Experience. Sixth Edition

Leadership: Enhancing the Lessons of Experience, 6/e consists of 13 chapters and three leadership skills sections integrated into the text. Authors Hughes, Ginnett, and Curphy draw upon three different types of literature—empirical studies; interesting anecdotes, stories and findings; and leadership skills—to create a text that is personally relevant, interesting, and scholarly. The authors…

Everyone Communicates Few Connect

Edition

-

ISBN/ISSN

9780785214250

Collation

xi, 341 p. ; 23 cm.

Series Title

-

Call Number

302.23 Max e

Event Management: for Tourism, Cultural, Business, and Sporting Events

'Event Management', with its true-to-life examples of events across the nation, illustrates the skills needed to become a successful event manager. It details how to design, plan, market, and stage an event. In addition, students will learn how to manage staff and staffing problems and ensure safety. Topics discuss financial control and much more.

Event management for tourism, cultural, business and sporting events. Fourth …

Students will learn how to design, plan, market and stage an event. They will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. Covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event.