American democracy now. Fourth Edition

American Democracy Now transforms the Government course through innovative, adaptive technology that makes government relevant to today’s students. The Then, Now, Next framework provides contemporary examples and historical context that challenge students to think critically about how the American Democracy will continue to evolve.

The Interpersonal Communication Book. Fourteenth Global Edition

Choices Behind Human Communication The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theo…

Essential readings in comparative politics. Fourth Edition

An affordable companion reader to Essentials of Comparative Politics that features the classic ideas and contemporary debates that inform comparative politics today.

Global communication : theories, stakeholders, and trends. Fourth Edition

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field. A new edition of the most definitive text on multi-national communication and…

Semiotics : the basics. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367726539

Collation

384 p. ; 20 cm.

Series Title

-

Call Number

302.2 Cha s

Investment banking : valuation, leveraged buyouts, and mergers and acquisitio…

The No. 1 guide to investment banking and valuation methods, including online tools In the constantly evolving world of finance, a solid technical foundation is an essential tool for success. Until the welcomed arrival of authors Josh Rosenbaum and Josh Pearl, no one had taken the time to properly codify the lifeblood of the corporate financier's work-namely, valuation, through all of the essen…

Programming for tv, radio, and the internet Strategy, Development and evaluat…

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Patents, copyrights and trademarks for dummies. Second Edition

Useful tips and step-by-step guidance from filing to issue to license Acquire and protect your share of this major business asset Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license y…

International organizations : the politics and processes of global governance…

The third edition of the award-winning International Organizations has been thoroughly revised and updated to take into account new developments and shifting power relations since 2009, as well as the most current scholarship. As before, the authors provide a comprehensive, in-depth examination of the full range of international organizations. New features of the book include attention to a bro…

Events Management. Third Edition

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

Managing Investment Portfolios: A Dynamic Process. Third Edition

"A rare blend of a well-organized, comprehensive guide to portfolio management and a deep, cutting-edge treatment of the key topics by distinguished authors who have all practiced what they preach. The subtitle, A Dynamic Process, points to the fresh, modern ideas that sparkle throughout this new edition. Just reading Peter Bernstein's thoughtful Foreword can move you forward in your thinking a…

The Associated Press Guide to News Writing. Third Edition

This book is a good review for the experienced reporter and an excellent introduction to the craft and caveats of news writing for the novice.

Applied communication research methods : getting started as a researcher. Thi…

Edition

Third Edition

ISBN/ISSN

9781032288819

Collation

316 p. ; 24 cm.

Series Title

-

Call Number

302.2072 Boy a

Understanding communication research methods : a theoretical and practical ap…

Edition

Third Edition

ISBN/ISSN

9780367623661

Collation

328 p. ; 26 cm.

Series Title

-

Call Number

302.20721 Cro u

An introduction to behavioral economics. Second Edition

The second edition ofthis comprehensive introduction to studying behavioral economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioral game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.

Media, culture and society : an introduction. Second Edition

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in…

Applied multivariate research : design and interpretation. Second Edition

For me the comprehensive nature of the text is most important - even when I don't cover topics in class students gain value by being able to read about cluster analysis or ROC analysis in enough detail that they can conduct their own analyses. Students appreciate the integration with SPSS. There is an appropriate balance of "practice" and background so that students learn what they need to know…

The Economics and Financing of Media Companies. Second Edition

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Media effects research : A basic overview. Second Edition

Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.

Behavioral finance and wealth management : how to build optimal portfolios th…

The book that applies behavioral finance to the real world Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Secon…