Mechatronics : electronic control systems in mechanical engineering. Sixth Ed…

The integration of electronic engineering, mechanical engineering, control and computer engineering Mechatronics lies at the heart of the innumerable gadgets, processes and technology that makes modern life would seem impossible. From auto-focus cameras to car engine management systems, and from state-of-the-art robots to the humble washing machine, Mechatronics has a hand in them all. This boo…

Intercultural communication in the global workplace. Fifth Edition

Addresses the issues of culture and communication within the context of international business. This text provides examples of how cultural values and practices impact business communication. It explores the relationships among the cultural environments of the firm and the structure of the firm.

Communication works. Eleventh International Edition

Edition

Eleventh International Edition

ISBN/ISSN

9789814646963

Collation

511 p. ; 26 cm.

Series Title

-

Call Number

302.2 Gam c

Introduction to mass communication : media literacy and culture. Updated Eigh…

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…

Human resource management : gaining a competitive advantage. Eighth global ed…

This text aims to give the student technical background necessary to be consumers of human resource (HR) products and services, to manage HR effectively, or to be a successful HR professional.

Crafting & executing strategy: the quest for competitive advantage. Twenty-fo…

Edition

Twenty-fourth Edition

ISBN/ISSN

9781266849466

Collation

-

Series Title

-

Call Number

658.4012 Tho c

Horngren's cost accounting : a managerial emphasis. Sixteenth Edition

Horngren's Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management. The 16th Edition inco…

Managerial accounting : creating value in a dynamic business environment. Sev…

Bibliografi dan indeks

Introduction to probability and statistics for engineers and scientists. Fift…

Introduction to Probability and Statistics for Engineers and Scientists, Fifth Edition is a proven text reference that provides a superior introduction to applied probability and statistics for engineering or science majors. The book lays emphasis in the manner in which probability yields insight into statistical problems, ultimately resulting in an intuitive understanding of the statistical pr…

Social media communication : concepts, practices, data, law and ethics. Secon…

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lips…

Food and beverage cost control. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781119668077

Collation

-

Series Title

-

Call Number

647.95068 Dop f

Corporate Governance and Accountability. Third Edition

Corporate Governance and Accountability, 4e will provide readers with an up-to-date summary of the most recent developments in corporate governance. The aim of the book is to provide a full discussion of corporate governance issues and it adopts a holistic approach to corporate governance. It provides a full discussion of corporate governance issues, taking the broadest view of the corporate go…

Marketing Management. Fifteenth Global Edition

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802." ""For undergraduate and graduate courses in marketi…

Foundations of menu planning. Second Edition

For courses in Menu Planning (Culinary Arts) Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book prog…

Introduction to hospitality. Eighth Global Edition

"This new eighth edition of Introduction to Hospitality focuses on hospitality operations and has been written in response to professors and students who wanted a broader view of the world's largest industry. Introduction to Hospitality complements Introduction to Hospitality Management and Exploring the Hospitality Industry, also written by John R. Walker. Adopters may select the title best su…

International economics: theory and policy. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9781292409719

Collation

817 p. ; 25 cm.

Series Title

-

Call Number

337.21 Kru i

Operations management : sustainability and supply chain management. Eleventh …

For undergraduate Operations Management courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, w…

Entrepreneurship : successfully launching new ventures. Sixth Updated Edition

Edition

Sixth Updated Edition

ISBN/ISSN

9781292402826

Collation

618 p. ; 28 cm.

Series Title

-

Call Number

658.1592 Bar e

Mass communication theory : foundations, ferment, and future. Seventh Edition

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, th…

Light and lens : photography in the digital age. Third Edition

The new edition of this pioneering book allows students to acquire an essential foundation for digital photography. Fully updated, it clearly and concisely covers the fundamental concepts of imagemaking, how to use digital technology to create compelling images, and how to output and preserve images in the digital world. Exploring history, methods, and theory, this text offers classroom-tested …