Known as the bible of biomedical engineering, The Biomedical Engineering Handbook, Fourth Edition, sets the standard against which all other references of this nature are measured. As such, it has served as a major resource for both skilled professionals and novices to biomedical engineering. Medical Devices and Human Engineering, the second volume of the handbook, presents material from respec…
Written for both the experienced and the novice in the office world, this primer covers office design, how to ask for a raise, proper grammar, and how to better manage, communicate with, and handle people.
THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by rele…
The Core iOS 6 Developer's Cookbook brings together reliable, proven solutions for the heart of day-to-day iOS 6 development. World-renowned iOS programming expert Erica Sadun covers all the classes you'll need to create successful iOS 6 mobile apps with standard APIs and interface elements and take full advantage of iOS 6 graphics, touches, and views. As in her previous bestselling iOS books, …
"It’s a startling and disconcerting read that should make you think twice every time a friend of a friend offers you the opportunity of a lifetime.” —Erik Larson, #1 New York Times bestselling author of Dead Wake and bestselling author of Devil in the White City Think you can’t get conned? Think again. The New York Times bestselling author of Mastermind: How to Think Like Sherlock Holme…
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinc…
The first critical history of social media.
In 2005, filmmaker Christopher Nolan redefined Batman for a new generation with Batman Begins, followed in 2008 by The Dark Knight, and now 2012’s conclusion to the trilogy, The Dark Knight Rises. Here, for the first time, is an in-world exploration of Christopher Nolan's Batman: The Dark Knight Manual, the definitive guide to his tools, vehicles, and technologies. Following the destruction o…
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cro…
Learn how to take professional-quality photographs using the same tricks today's top photographers use (surprisingly, it's easier than you'd think)! This is it--the latest version of the #1 best-selling digital photography book ever! It's the award-winning, worldwide smash hit that has been translated into dozens of different languages, because it's the one book that really shows you how to tak…
For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the m…
Drag those windows from your screen and into the air in front of you. Use a simple glance to switch lights, open doors or surf the web. Virtual devices, virtual objects will surround us, anywhere. Only one piece of real hardware will do it all, replace anything. From application concepts to technical design to even a fiction chapter carrying us into the future, "this book is a blueprint for an …
When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become âe~the everything storeâe(tm), offering limitless selection and seductive convenience at disruptively low prices. To achieve that e…
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover.
In 2012 Disney celebrated the 75th anniversary of the Snow White movie, a beloved classic and an important milestone in film history. This book, created with the Walt Disney Family Foundation, run by Walt’s daughter, is an exploration of the making of the film that includes never-before-published facts and art. The Fairest One of All won the award for Best Animation Book at the 2012 A113Anima…