BEHAVIOR IN ORGANIZATIONS, 9/e, by Shani and Lau, is a paperback text that takes a hands-on, experiential approach (learning-by-doing or learning-in-action) to organizational behavior. The majority of the exercises, role-playing simulations, and cases were developed in and for management training workshops. The cases themselves represent different industries and organizations around the globe w…
This title introduces students to the main constructs of contemporary programming languages and provides the tools necessary to critically evaluate existing and future programming languages.
The ninth edition of Operating System Concepts continues to evolve to provide a solid theoretical foundation for understanding operating systems. This edition has been updated with more extensive coverage of the most current topics and applications, improved conceptual coverage and additional content to bridge the gap between concepts and actual implementations. A new design allows for easier n…
Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…
'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.
The Definitive Java Programming Guide Fully updated for Java SE 8, Java: The Complete Reference, Ninth Edition explains how to develop, compile, debug, and run Java programs. Bestselling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles, as well as significant portions of the Java API library. JavaBeans, servl…
Company just hooked you up to a network and you’re wondering what the heck you’re supposed to do with it? Tired of burning spreadsheets onto CDs just so you can share them with coworkers, and you’re wondering what it’ll take to set up a network in your organization? Been tasked with setting up a network and you don’t have a clue about where to begin? Don’t fret, you’ll find all th…
Laskavý a vtipný příběh od oceňované autorky o nutnosti postavit se strachu čelem Jindy poklidná atmosféra v malém městečku se změní, když se přistěhuje nová rodina, která je tak trochu “jiná”. Hrozí, že kvůli nevraživosti místních bude muset z města zmizet a s ní i prastarý dub, ke kterému lidé už po léta chodí na prvního máje věšet svá přání. Ale…
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
For undergraduate and graduate courses in organizational behavior. Help students apply OB concepts The world's most successful Organizational Behavior textbook provides the research you want, in the language your students understand. This text makes current, relevant research come alive for readers. The 18th Edition reflects the most recent research and business events within the field of organ…
An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.
For graduate and undergraduate courses in IT management and IT strategy. The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business.
This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.
Overview: Organizational Behavior, Eighth Edition, continues in its tradition of being an up-to-date, relevant and user-driven textbook. Kreitner and Kinicki's approach to organizational behavior is based on the authors’ belief that reading a comprehensive textbook is hard work, but that the process should be interesting and sometimes fun. Thus, they consistently attempt to find a way to…
For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…
QUALITY AND PERFORMANCE EXCELLENCE, 8e presents the basic principles and tools associated with quality and performance excellence through cutting-edge coverage that includes the latest thinking and practices from the field. This proven text has three primary objectives: familiarize students with the basic principles and methods, show how these principles and methods have been put into effect in…