You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes r…
A modern, hands-on approach to doing SAD––in UML! Get the core skills you need to actually do systems analysis and design with this highly practical, hands-on approach to SAD using UML! Authors Alan Dennis, Barbara Haley Wixom, and David Tegarden guide you through each part of the SAD process, with clear explanations of what it is and how to implement it, along with detailed examples and ex…
A Fully Integrated Study System for OCA Exam 1Z0-052 Prepare for the Oracle Certified Associate Oracle Database 11g Administration I exam with help from this exclusive Oracle Press guide. In each chapter, you'll find challenging exercises, practice questions, a two-minute drill, and a chapter summary to highlight what you've learned. This authoritative guide will help you pass the test and serv…
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effe…
Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.
Traces the origins of the Kretek cigarette since the 19th century, when its special tobacco-clove mixture was first developed. Presents an account of its significance as a symbol of Indonesian culture and society.