Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Anjing mengeong, kucing menggonggong

“Berbuatlah sedikit dosa, Jamal,” kata Sato Reang kepada satu kawan sekelasnya. Jamal anak yang saleh, selalu sembahyang lima kali sehari, juga rajin mengaji. “Pahalamu sudah banyak. Bertumpuk-tumpuk. Tak akan habis dikurangi timbangan dosamu.” Ini kisah Sato Reang. Kadang ia demikian intim dengan dirinya, sehingga ini merupakan cerita tentang aku, tapi kali lain ia tercerabut, dan ini …

Security In Computing. Fourth Edition

The New State-of-the-Art in Information Security: Now Covers the Economics of Cyber Security and the Intersection of Privacy and Information Security For years, IT and security professionals and students have turned to Security in Computing as the definitive guide to information about computer security attacks and countermeasures. In their new fourth edition, Charles P. Pfleeger and Shari Lawre…

Television production handbook. Twelfth Edition

In the field-defining text TELEVISION PRODUCTION HANDBOOK, author Herbert Zettl emphasizes how production proceeds in the digital age-from idea to image-and how it moves through the three major phases, from preproduction to production to postproduction. In this context, Zettl describes the necessary tools, considers what they can and cannot do, and explains how they are used to ensure maximum e…

The Economics Of Money, Banking, and Financial Markets. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9789796915002

Collation

489 p.

Series Title

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Call Number

330 Mis t

The Technique of Film Editing. Second edition

Edition

Second edition

ISBN/ISSN

9780240521855

Collation

369 p. ; 22 cm.

Series Title

-

Call Number

791.43 Rei t

Understanding and Using English Grammar With Answer Key. Third Edition

The text for intermediate through advanced students provides a presentation of grammar in terms to students. Grammar explanations teach situationally appropriate English, both formal and colloquial and make distinctions between British and American usage. Each presentation is followed by graded activities that promote speaking, listening, and writing skills. The edition features an improved org…

Writing for Television, Radio, and New Media. Eleventh Edition

WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sport…

Modul tutorial manajemen keuangan 1 edisi 2

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

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Call Number

Ref 658.15 Yan m

Drawing : a creative process

"Drawing relies on a clear vision. It also requires thought which, in, turn, builds understanding. Drawing cannot be detached from seeing and thinking about the fundamental nature of the subject matter being represented. The knowledge and understanding gained through drawing from life directly enhances our ability to draw from the imagination. Just as thought can be put into words, ideas can be…

Think Again: The Power of Knowing What You Don’t Know

Edition

-

ISBN/ISSN

9780593511718

Collation

309 p. ; 21 cm.

Series Title

-

Call Number

153.4 Gra t

Consumer Behavior : Buying, Having, and Being. Twelfth Global Edition

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social m…

Designing organizations : The foundation for excellence. Third Edition

Philip Sadler helps to bridge the gap between analysis and action for the benefit of the practicing manager. He examines organizations as social architecture, managing organizational change, designing organizations for employee commitment, and offers advi

The art of dramatic writing

A village steeped in black magic, an aristocratic vicar and his wayward wife (whose corpse turns up on the family tomb), and a neat tying-in of local legend.

The Art of Dramatic Writing

"For many years, Lajos Egri's highly opinionated but very enjoyable The Art of Dramatic Writing has been a well-guarded secret of playwrights, scriptwriters, and writers for television. Unlike many other books on playwrighting (several of which Egri criticizes during the course of this one), the author's systematic breakdown of the essentials for creating successful realistic plays and screenpl…

Tinjauan literatur dalam penelitian komunikasi

Tinjauan literatur adalah kemampuan membaca dengan kritis, melakukan analisis, sintesis, dan bukan sekedar mendapatkan jawaban tentang isi artikel atau buku teks. Melakukan tinjauan literatur bisa diibaratkan sebagai menyusun puzzle. Setiap artikel (ilmiah dan non-ilmiah) atau buku teks yang dibaca merupakan potongan-potongan informasi yang perlu disatukan agar mendapatkan gambaran yang utuh te…

Reclaiming authenticity in communication proceeding ICA international confere…

The School of Communication, Atma Jaya Catholic University of Indonesia, proudly holds the 72nd ICA Annual Conference 2023 – Indonesia Hub, collaborating with ICA Indonesia Chapter. In this prestigious conference, participants from different universities contribute to the communication research showing the growth of this study area. In their thought-provoking proceeding based on the theme of …

A primer crisis communication theory : the fusion of theory and practice

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.

Penjaminan Pembiayaan Syariah : Akselerasi UMKM Menuju Ekonomi Berkeadilan

Disusun oleh para akademisi dan praktisi keuangan syariah, buku ini membahas secara mendalam konsep, regulasi, dan implementasi penjaminan syariah di Indonesia, mulai dari dasar hukum akad kafalah, mekanisme kerja lembaga penjamin seperti Askrindo Syariah dan Jamkrindo Syariah, hingga strategi inovasi digitalisasi layanan penjaminan di era keuangan modern. Pembaca akan menemukan uraian sistemat…

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.