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Found 1 from your keywords: author=Rowney, Katie
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Media strategies : managing content, platforms and relationships
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Johnston, JaneRowney, Katie

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. The authors show how to target and package selected media mate…

Edition
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ISBN/ISSN
9781760295196
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Series Title
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Call Number
302.231 Joh m