Strategic Management Concepts and Cases. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9788120335660

Collation

-

Series Title

-

Call Number

658.401222 Dav s

Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Systems Analysis and Design with UML Version 2.0 : An Object-Oriented Approac…

A modern, hands-on approach to doing SAD––in UML! Get the core skills you need to actually do systems analysis and design with this highly practical, hands-on approach to SAD using UML! Authors Alan Dennis, Barbara Haley Wixom, and David Tegarden guide you through each part of the SAD process, with clear explanations of what it is and how to implement it, along with detailed examples and ex…

Halliday and Resnick Fundamentals of physics. Tenth Edition

The 10th edition of Halliday, Resnick and Walkers Fundamentals of Physics provides the perfect solution for teaching a 2 or 3 semester calculus-based physics course, providing instructors with a tool by which they can teach students how to effectively read scientific material, identify fundamental concepts, reason through scientific questions, and solve quantitative problems. The 10th edition b…

Fundamentals of management : Management Myths Debunked!. Tenth Global Edition

For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…

Strategic market management. Tenth Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…

A guide to drawing. Seventh Edition

The best-seller for the introduction to drawing course, A GUIDE TO DRAWING provides an excellent balance of classic, historical examples from around the world coupled with the most current images that reflect the state of the art of drawing. The text provides a systematic and sound course of instruction, beginning with an introduction to the nature of drawing, an invitation into the initial exp…

Macroeconomics. Seventh Global Edition

Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.

The camera assistant's manual. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781138323353

Collation

524 p. ; 24 cm.

Series Title

-

Call Number

777 Elk c

Strategic management : concepts and cases : a competitive advantage approach.…

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-de…

Fundamentals of materials science and engineering : an integrated approach. S…

Edition

Sixth Edition

ISBN/ISSN

9781119820543

Collation

883 p. ; 25 cm.

Series Title

-

Call Number

620.11 Cal f

Food and Beverage Management: For the Hospitality, Tourism and Event Industri…

Edition

Sixth Edition

ISBN/ISSN

9781915097262

Collation

456 p. ; 24 cm.

Series Title

-

Call Number

647.95 Cou f

Computer organization and design : the hardware/software interface. Fifth Edi…

"Presents the fundamentals of hardware technologies, assembly language, computer arithmetic, pipelining, memory hierarchies and I/O"--Provided by publisher.

Human resource information systems : basics, applications, and future directi…

Edition

Fifth Edition

ISBN/ISSN

9781071808443

Collation

538 p. ; 24 cm.

Series Title

-

Call Number

658.3 Joh h

Linear Algebra : a modern introduction. Fourth Edition

David Poole's innovative LINEAR ALGEBRA: A MODERN INTRODUCTION, 4e emphasizes a vectors approach and better prepares students to make the transition from computational to theoretical mathematics. Balancing theory and applications, the book is written in a conversational style and combines a traditional presentation with a focus on student-centered learning. Theoretical, computational, and appli…

Managing organizational change : a multiple perspectives approach. Third Edition

Managing Organizational Change: A Multiple Perspectives Approach offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, t…

Hospitality marketing : an introduction. Third Edition

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

CISA : Certified Information Systems Auditor Study Guide. Second Edition

Prepare for CISA certification and improve your job skills with the training you'll receive in this valuable book. Covering the very latest version of the exam, it's packed with instruction on all exam content areas, including the most up-to-date regulations, IS auditing best practices, and compliances. You'll find practical exercises and plenty of real-world scenarios—just what you need for …

Marketing destinations and venues for conferences, conventions and business e…

Covering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market.

Hearing the movies : music and sound in film history. Second Edition

Hearing the Movies, Second Edition, combines a historical and chronological approach to the study of film music and sound with an emphasis on building listening skills. Through engaging, accessible analyses and exercises, the book covers all aspects of the subject, including how a soundtrack is assembled to accompany the visual content, how music enhances the form and style of key film genres, …