Dalam buku ini, penulis berusaha menyajikan panduan yang komprehensif untuk membantu perusahaan memahami, merencanakan, dan melaksanakan strategi komunikasi CSR dengan tepat dan efektif. Melalui penelitian yang mendalam dan pengalaman praktis, penulis merangkum berbagai aspek penting yang terkait dengan CSR dan bagaimana komunikasi yang baik dapat memperkuat hubungan perusahaan dengan stakehold…
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.
Social entrepreneurship involves the application of business practices to the pursuit of social and/or environmental mission. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship to the social sector, yielding innovative solutions to the vexing problems facing society.
Business and Society: Stakeholders, Ethics, Public Policy, 14e by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. This new edition highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilitie…
Brand Activism has emerged as a values-driven agenda for companies that want to do something about the future of society and the planet's health. This book is a guide for companies that want to make a difference.
"This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business" -- Preface.
Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and the major positions and arguments on these issues. Numerous real-life examples and case studies are used throughout the book to increase understanding of issues, stimulate class discussion, and show the r…
Bibliography: page 337-340. Index: page 341-357.
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate …
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both busines…
Revealing and refreshing ideas for the neglected area of sustainability in hospitality management, this title presents viable strategies for saving energy and promoting a positive image for hotel managers, restaurant managers and other hospitality providers.
Corporate Social Responsibility: Definition, Core Issues and Recent Developments offers a well-structured and thorough introduction to corporate social responsibility (CSR). Author Brent D. Beal introduces the basic concept of CSR, briefly discusses the challenges of defining it, and summarizes important conceptual models. CSR is examined in the context of the perfect competition market model, …