Dalam buku ini, penulis berusaha menyajikan panduan yang komprehensif untuk membantu perusahaan memahami, merencanakan, dan melaksanakan strategi komunikasi CSR dengan tepat dan efektif. Melalui penelitian yang mendalam dan pengalaman praktis, penulis merangkum berbagai aspek penting yang terkait dengan CSR dan bagaimana komunikasi yang baik dapat memperkuat hubungan perusahaan dengan stakehold…
Recommendation on Education for Peace, Human Rights, and Sustainable Development: An Explainer is an introductory companion document published by UNESCO. It serves as a practical guide to demystify, summarize, and promote the implementation of UNESCO's landmark 2023 Recommendation.
Addressing Violent Pasts Through Education: A Policy Guide is a UNESCO global reference publication designed to help education policymakers, curriculum developers, and educators integrate sensitive histories into formal and informal education systems. The policy guide provides strategies to teach histories of large-scale violence—such as genocides, war crimes, colonialism, enslavement, and s…
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.
Social entrepreneurship involves the application of business practices to the pursuit of social and/or environmental mission. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship to the social sector, yielding innovative solutions to the vexing problems facing society.
Business and Society: Stakeholders, Ethics, Public Policy, 14e by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. This new edition highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilitie…
Brand Activism has emerged as a values-driven agenda for companies that want to do something about the future of society and the planet's health. This book is a guide for companies that want to make a difference.
In Values-Driven Business, Ben & Jerry’s co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: A self-as…
"This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business" -- Preface.
Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and the major positions and arguments on these issues. Numerous real-life examples and case studies are used throughout the book to increase understanding of issues, stimulate class discussion, and show the r…
Bibliography: page 337-340. Index: page 341-357.
Effective Leadership skills are at the heart of good management. By earning the essential tools and techniques any managers stands a better chance of success, but they do take time to grasp and master. The Effective Leader will enable you to develop and improve these skills. It defines exactly what effective leadership is, and then provides easy-to-follow guidance to hep you get to grips with t…
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate …
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both busines…