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Found 2 from your keywords: Subject : "SERVICE INDUSTRIES -- MARKETING"
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Services marketing : integrating customer focus across the firm

Author(s) : Zeithaml, Valarie A - Bitner, Mary Jo - Gremler, Dwayne D -

Principles of marketing : an Asian perspective

Author(s) : Kotler, Philip - Armstrong, Gary - Ang, Swee Hoon - Leong, Siew Meng -