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Subject :
"SERVICE INDUSTRIES -- MARKETING"
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Services marketing : integrating customer focus across the firm
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: Zeithaml, Valarie A - Bitner, Mary Jo - Gremler, Dwayne D -
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Principles of marketing : an Asian perspective
Author(s)
: Kotler, Philip - Armstrong, Gary - Ang, Swee Hoon - Leong, Siew Meng -
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