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Found 2 from your keywords: subject="SERVICE INDUSTRIES --...
cover
Principles of marketing : an Asian perspective. Fourth Edition
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Kotler, PhilipArmstrong, GaryAng, Swee HoonLeong, Siew Meng

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Edition
Fourth Edition
ISBN/ISSN
9781292089669
Collation
750 p. ; 28 cm.
Series Title
-
Call Number
658.870095 Kot p
cover
Services marketing : integrating customer focus across the firm. Seventh Edition
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Zeithaml, Valarie ABitner, Mary JoGremler, Dwayne D

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Edition
Seventh Edition
ISBN/ISSN
9781260083521
Collation
514 p. ; 26 cm.
Series Title
-
Call Number
658.8 Zei s