Marketing Channels. Seventh edition

'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Retailing. Eighth Edition

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others m…

Retailing management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781265072469

Collation

643 p. ; 28 cm.

Series Title

-

Call Number

658.87 Lev r

Retailing management. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9789814670326

Collation

670 p. ; 28 cm.

Series Title

-

Call Number

658.8720 Lev r

Retail management : a strategic approach. Twelfth International Edition

Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.

Lifestyle Marketing

Edition

-

ISBN/ISSN

978979225029

Collation

218 p.

Series Title

-

Call Number

658.87 Wid l

What I learned from hypermarket business

Edition

-

ISBN/ISSN

9789792722949

Collation

195 p.

Series Title

-

Call Number

658.87 Gus w

Basic Principles of retail business

Edition

-

ISBN/ISSN

9789792754407

Collation

179 p.

Series Title

-

Call Number

658.87 Gus b

Word of mouth marketing : how smart companies get people talking

"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Retail services

Retail Services is print only. Retail Services is a dynamic new learning resource that will equip students with the knowledge and skills they need for a challenging and rewarding career in retail and related fields. This text provides completecoverage of Certificate III in Retail in the SIR11 Retail Services Training Package. Australian case studies,activities and examples engage students with …