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Found 3 from your keywords: subject="Public relations -- U...
cover
Practice of public relations. Thirteenth Global Edition
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Seitel, Fraser P

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser…

Edition
Thirteenth Global Edition
ISBN/ISSN
9781292160054
Collation
453 p. ; 26 cm.
Series Title
-
Call Number
659.2 Sei p
cover
Public relations writing : the essentials of style and format. Eighth Edition
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Bivins, Thomas H

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Edition
Eighth Edition
ISBN/ISSN
9781259060373
Collation
329 p. ; 24 cm.
Series Title
-
Call Number
659.2 Biv p
cover
Public relations cases. Ninth Edition
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Hayes, Darrell C

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…

Edition
Ninth Edition
ISBN/ISSN
9781111836825
Collation
425 p. ; 24 cm.
Series Title
-
Call Number
659.2 Hen p