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Found 3 from your keywords: subject="Public relations -- M...
cover
A manager's guide to PR projects : a practical approach. Second Edition
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Parsons, Patricia

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…

Edition
Second Edition
ISBN/ISSN
9781138099937
Collation
97 p. ; 28 cm.
Series Title
-
Call Number
659.2 Par a
cover
Public relations as relationship management : a relational approach to the st…
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Ledingham, John A.

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Edition
Second Edition
ISBN/ISSN
9781138853829
Collation
362 p. ; 24 cm.
Series Title
-
Call Number
659.2 Led p
cover
Planning and managing public relations campaigns : a strategic approach. Thir…
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Gregory, Anne

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program…

Edition
Third Edition
ISBN/ISSN
9780749451080
Collation
186 p. ; 24 cm.
Series Title
-
Call Number
659.2 Gre p