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Found 5 from your keywords: subject="PUBLICITY"
cover
Portfolio building activities in social media : exercises in strategic commun…
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Freberg, Karen June

Edition
Second Edition
ISBN/ISSN
9781071828038
Collation
141 p. ; 26 cm.
Series Title
-
Call Number
302.231 Fre p

Edition
Second Edition
ISBN/ISSN
9781071828038
Collation
141 p. ; 26 cm.
Series Title
-
Call Number
302.231 Fre p
Availability1
MARC DownloadCite
cover
Public relations cases. Ninth Edition
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Hayes, Darrell C

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…

Edition
Ninth Edition
ISBN/ISSN
9781111836825
Collation
425 p. ; 24 cm.
Series Title
-
Call Number
659.2 Hen p
Availability3
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cover
Social media for strategic communication : creative strategies and research-b…
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Freberg, Karen June

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the…

Edition
-
ISBN/ISSN
9781506387109
Collation
-
Series Title
-
Call Number
302.231 Fre s
Availability1
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cover
The practice of government public relations
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Lee, Mordecai

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 …

Edition
-
ISBN/ISSN
9781439834657
Collation
251 p. ; 25 cm.
Series Title
-
Call Number
352.7480973 Lee p
Availability2
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cover
Guerrilla advertising 2 : more unconventional brand communication
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Lucas, Gavin

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used toda…

Edition
-
ISBN/ISSN
9781856697477
Collation
185 p. ; 30 cm.
Series Title
-
Call Number
659.113 Luc g
Availability2
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