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The dynamics of persuasion : communication and attitudes in the 21st century.…
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
- Edition
- Eighth Edition
- ISBN/ISSN
- 9781032515519
- Collation
- 479 p. ; 26 cm.
- Series Title
- -
- Call Number
- 153.852 Per d
The dynamics of persuasion : communication and attitudes in the 21st century.…
Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion …
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781138100336
- Collation
- 627 p. ; 24 cm.
- Series Title
- -
- Call Number
- 153.852 Per d
Unleash the power of storytelling : win hearts, change minds, get results
Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life.
- Edition
- -
- ISBN/ISSN
- 9780991081424
- Collation
- -
- Series Title
- -
- Call Number
- 658.85 Bie u
Social media for strategic communication : creative strategies and research-b…
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the…
- Edition
- -
- ISBN/ISSN
- 9781506387109
- Collation
- -
- Series Title
- -
- Call Number
- 302.231 Fre s
HBR guide to persuasive presentations
Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and str…
- Edition
- -
- ISBN/ISSN
- 9781422187104
- Collation
- 229 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.452 Dua h
Invisible influence : the power to persuade anyone, anytime, anywhere
There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job—your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what’s going on in your head …
- Edition
- -
- ISBN/ISSN
- 9781118602256
- Collation
- xii, 211 p. ; 23 cm.
- Series Title
- -
- Call Number
- Hib 303.342 Hog i
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