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Likeable social media : how to delight your customers, create an irresistible…
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…
- Edition
- -
- ISBN/ISSN
- 9780071762342
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Ker l
Social media law and ethics. Second Edition
This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index
- Edition
- Second Edition, 2025
- ISBN/ISSN
- 9781032656762
- Collation
- xxv, 472 p. ; 24,5 cm.
- Series Title
- -
- Call Number
- 343.7309944 Lip s
Social media marketing : a strategic approach. Second Edition
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…
- Edition
- Second Edition
- ISBN/ISSN
- 9781305502758
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Bar s
Social media : how to engage, share, and connect. Second Edition
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
- Edition
- Second Edition
- ISBN/ISSN
- 9781442265240
- Collation
- xii, 209 p. ; 26 cm.
- Series Title
- -
- Call Number
- 302.231 Lut s
Social Media Marketing. Fifth Edition
This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447
- Edition
- Fifth Edition, 2024
- ISBN/ISSN
- 9781529623819
- Collation
- xii, 447 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 Tut s
Social media communication : concepts, practices, data, law and ethics. Secon…
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lips…
- Edition
- Second Edition
- ISBN/ISSN
- 9781138229778
- Collation
- 375 p. ; 24 cm.
- Series Title
- -
- Call Number
- 302.231 Lip s
What is social media today : Get ready to win the game of social media
What is social Media today uses the Game of social Media Training to teach a fun and effective way of marketing your business, book,coaching practice or product. If it ain't no fun, it won't get done!
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- -
- ISBN/ISSN
- 9780989450621
- Collation
- -
- Series Title
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- Call Number
- 302.231 Car w
Mediatized religion in Asia : studies on digital media and religion
This edited volume discusses mediatized religion in Asia, examining the intensity and variety of constructions and processes related to digital media and religion in Asia today. Individual chapters present case studies from various regions and religious traditions in Asia, critically discussing the data collected in light of current mediatization theories. By directing the study to the geograph…
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- -
- ISBN/ISSN
- 9780367663933
- Collation
- -
- Series Title
- -
- Call Number
- 201.7095 Rad m
Instagram for business
SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, th…
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- -
- ISBN/ISSN
- 9781599186023
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Her i
Social media : communication, sharing and visibility
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle ex…
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- -
- ISBN/ISSN
- 9780415712248
- Collation
- 170 p. ; 22 cm.
- Series Title
- -
- Call Number
- 302.231 Mei s
Social media and the law : a guidebook for communication students and profess…
New boundaries of free speech in social media / Jennifer Jacobs Henderson -- Defamation / Derigan Silver -- Privacy and terms of use / Woodrow Hartzog -- Intellectual property / Kathleen K. Olson -- Commercial speech in a social space / Courtney Barclay -- Account ownership and control / Jasmine McNealy -- Government information and leaks / David Cuillier -- Student speech / Dan V. Kozlowski --…
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- -
- ISBN/ISSN
- 9781138695788
- Collation
- 283 p. ; 24 cm.
- Series Title
- -
- Call Number
- 343.7309944 Ste s
Advertising 2.0 : social media marketing in a Web 2.0 world
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and mis…
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- -
- ISBN/ISSN
- 9780313352966
- Collation
- 202 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.144 Tut a
Marketing with social media : 10 easy steps to success for business
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and mea…
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- -
- ISBN/ISSN
- 9780730315124
- Collation
- 207 p. ; 22 cm.
- Series Title
- -
- Call Number
- 658.872 Col m
Disability and social media : global perspectives
Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networki…
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- -
- ISBN/ISSN
- 9781138494404
- Collation
- 340 p. ; 24 cm.
- Series Title
- -
- Call Number
- 302.231087 Ell d
Introduction to social media marketing : a guide for absolute beginners
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing…
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- -
- ISBN/ISSN
- 9781484228531
- Collation
- 152 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Kel i
Media convergence : networked digital media in everyday life
This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.
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- -
- ISBN/ISSN
- 9780230228948
- Collation
- -
- Series Title
- -
- Call Number
- 302.30285 Gra m
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