The global news challenge : market strategies of international broadcasting o…

The Global News Challengetackles one of the timeliest topics in mass communication today--the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media libe…

Media, politics and the network society

What is the network society? What effects does it have upon media, culture and politics? What are the competing forces in the network society, and how are they reshaping the world? The rise of the network society - the suffusion of much of the economy, culture and society with digital interconnectivity - is a development of immense significance. In this innovative book, Robert Hassan unpacks th…

Environmental journalism

Environmental journalism is an increasingly significant area for study within the broader field of journalism studies. It connects the concerns of politics, science, business, culture and the natural world whilst also exploring the boundaries between the local, regional and global. A central and typical focus for its concerns are the global summits convened to share scientific knowledge about g…

Communication and capitalism : a critical theory

Communication and Capitalism outlines foundations of a critical theory of communication. Index : page 371-386

Media relations : issues and strategies. Second Edition

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of …

The dynamics of persuasion : communication and attitudes in the 21st century.…

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

Social media marketing in tourism and hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…

Directing the documentary. Fifth Edition

Michael Rabiger guides the reader through the stages required to conceive, edit and produce a documentary. He also provides advice on the law, ethics and authorship as well as career possibilities and finding work.

Understanding media industries. Second Edition

This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are.

Media/Impact : an Introduction to Mass Media. Eleventh Edition

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries a…

How to do media and cultural studies. Second Edition

Edition

Second Edition

ISBN/ISSN

9781849207867

Collation

208 p.

Series Title

-

Call Number

302.23072 Sto h

Advancing The Story : Broadcast Journalism In a Multimedia World. Second Edition

It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactiv…

Media now : understanding media culture and technology. Tenth Edition

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue t…

Mixed media : moral distinctions in advertising, public relations, and journa…

Edition

Fourth Edition

ISBN/ISSN

9781032269610

Collation

339 p. ; 26 cm.

Series Title

-

Call Number

302.2301 Biv m

The media and communications in Australia. Fourth Edition

The leading Australian introductory text on media studies, incorporating extensive analysis of the impact of communications.

Media/impact : an introduction to mass media. Twelfth Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage o…

Media society : industries, images, and audiences. Sixth International Edition

Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…

Covering the environment : how journalists work the green beat. Second Edition

This practical primer explains the primary issues in writing about the environment, identifies who to go to and where to find sources, and offers examples of writing and reporting the beat. Observations and story excerpts from experienced journalists provide real world context both for those in the U.S. as well as internationally. Practice story assignments, resources, and a glossary of critica…

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…

Mass communication theory : foundations, ferment, and future. Eighth Edition

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …