Filter by
Strategic management in the media : from theory to practice. Second Edition
'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…
- Edition
- Second Edition
- ISBN/ISSN
- 9781473929500
- Collation
- 237 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 Kun s
Digital media and innovation : management and design strategies in communication
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic com…
- Edition
- -
- ISBN/ISSN
- 9781452241418
- Collation
- 261 p. ; 26 cm.
- Series Title
- -
- Call Number
- 302.23068 Ger d
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography