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Found 2 from your keywords: subject="MARKETING -- VOCATION...
cover
Marketing : real people, real choices. Ninth Edition
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Solomon, Michael R.Stuart, Elnora W.Marshall, Greg W.

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …

Edition
Ninth Edition
ISBN/ISSN
9781292221083
Collation
594 p. ; 28 cm.
Series Title
-
Call Number
658.8002373 Sol m
cover
The practical pocket guide to account planning
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Kocek, Chris

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce …

Edition
-
ISBN/ISSN
9780989284905
Collation
138 p. ; 20 cm.
Series Title
-
Call Number
657.4 Koc p