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Subject :
"MARKET SEGMENTATION"
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author(s)
: Mauborgne, Renee - Kim, W. Chan -
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Author(s)
: Kim, W. Chan -
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Author(s)
: Mauborgne, Renee - Kim, W. Chan -
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