Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. Included Glossary and Index
Termasuk Bibliografi dan Indeks
Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation
n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index
The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. Includes Index
Bibliografi: Halaman 336 - 337
Previous ed.: 2003, Bibliografi dan indeks, Terdapat 6 kopi