Java : the complete reference. Thirteenth edition

The definitive guide to Java programming--thoroughly revised for Java SE 21 Fully updated for the current version of Java, Java SE 21, this comprehensive guide shows, step by step, how to design, write, debug, run, and administer high-performance Java programs.

Computer networking : a top-down approach. Eighth Global edition

Focusing on the Internet and the fundamentally important issues of networking, This text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The 8th Edition, Global Edition, has been updated to reflect the most important and exciting recent advances in networking, including the importa…

Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Digital marketing : strategy, implementation and practice. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292400969

Collation

534 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d

Ultimate guide to google adwords : how to access 100 million people in 10 min…

Edition

Third Edition

ISBN/ISSN

9781599184418

Collation

-

Series Title

-

Call Number

658.8422522 Mar u

E-marketing. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292000411

Collation

496 p. ; 24 cm.

Series Title

-

Call Number

658.87222 Str e

Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Unix Network Programming: The Sockets Networking Api Volume 1. Third Edition

To build today's highly distributed, networked applications and services, you need deep mastery of sockets and other key networking APIs. One book delivers comprehensive, start-to-finish guidance for building robust, high-performance networked systems in any environment: UNIX Network Programming, Volume 1, Third Edition

Doing big business on the Internet. Second Edition

Previous ed. has title: A small business guide to doing big business on the internet

Growth Hack: How to build virality into your business

Edition

First edition, 2016

ISBN/ISSN

9781530991082

Collation

-

Series Title

-

Call Number

658.872 Hun g

OECD Digital Economy Outlook 2024 (Volume 1) : Embracing the Technology Frontier

The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem's core - the information and communications technology (ICT) sector.

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Digital media and society. Second Edition

In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Video marketing : create engaging video campaigns to drive brand growth and s…

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index