Global marketing. Eighth Edition

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …

Global Marketing. Fifth Edition

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

Global Vision : Building new models for the corporation of the future

Edition

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ISBN/ISSN

0071132635

Collation

xxxvi, 197 hlm. ; 23 cm.

Series Title

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Call Number

658.84822 Dan g

Global Marketing. Ninth Global Edition

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …

International marketing. Seventeenth Edition

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

The 86% Solution Cara Sukses Meraih Pasar Abad 21

Edition

-

ISBN/ISSN

9796838044

Collation

262 p.

Series Title

-

Call Number

658.84822 Mah t

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Importing and exporting : 24 lessons to get you started

For centuries people have been conducting business transactions that extend beyond their own borders. More recently, the nature and intensity of competitive forces and other significant factors have strongly influenced many more businesses to take advantage of the benefits to be gained from trading in a global marketplace. As a result, over the last three decades, the growth rate in internation…