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Found 3 from your keywords: Subject : "CONSUMERS -- RESEARCH"
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Marketing research : an applied orientation 7th Ed.

Author(s) : Malhotra, Naresh K - Baalbaki, Imad B. - Nasr Bechwati, Nada -

Testing business ideas : strategyzer.com/test

Author(s) : Osterwalder, Alexander - Bland, David J. - Papadakos, Trish - Smith, Alan -