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Found 3 from your keywords: subject="CONSUMERS -- RESEARCH...
cover
Marketing research : an applied orientation. Seventh Global Edition
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Malhotra, Naresh KBaalbaki, Imad B.Nasr Bechwati, Nada

Edition
Seventh Global Edition
ISBN/ISSN
9781292265636
Collation
-
Series Title
-
Call Number
658.83 Mal m

Edition
Seventh Global Edition
ISBN/ISSN
9781292265636
Collation
-
Series Title
-
Call Number
658.83 Mal m
Availability1
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cover
Testing Business Ideas : A Field Guide for Rapid Experimentation
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Osterwalder, AlexanderBland, David J.Papadakos, TrishSmith, Alan

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how syste…

Edition
-
ISBN/ISSN
9781119551447
Collation
348 p. ; 19 cm.
Series Title
The Strategyzer Series
Call Number
658.4034 Bla t
Availability2
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cover
Lean customer development : building products your customers will buy
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Alvarez, Cindy

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, dete…

Edition
-
ISBN/ISSN
9781492023746
Collation
218 p. ; 23 cm.
Series Title
-
Call Number
658.834 Alv l
Availability2
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