Building strong brands

In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.

Designing Magazines : inside periodical design, redesign, and branding

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced edi…

The community manager's playbook : how to build brand awareness and customer …

Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…

Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

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Call Number

658.827 Row d

Watches XI International

Edition

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ISBN/ISSN

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658.827 Cob w

Strategic brand management : building, measuring, and managing brand equity. …

This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Lean branding : creating dynamic brands to generate conversion

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

Strategic corporate communication : core concepts for managing your career an…

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

B2B Brand Management

Edition

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ISBN/ISSN

9789797986230

Collation

383 p.

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658.82722 Pfo b

A branded world : adventures in public relations and the creation of superbrands

Table of contents

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Blog marketing : Cara baru yang revolusioer untuk meningkatkan penjualan, mem…

Edition

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ISBN/ISSN

9789792700893

Collation

xix, 340 hlm. ; 23 cm.

Series Title

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Call Number

658.827 Wri b

Global brand integrity management : how to protect your product in today's co…

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

Personal brands : manage your life with talent and turn it into a unique expe…

Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world

Brand activation : implementing the real drivers of sales and profit

Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…

The Brand Handbook

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the mos…

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238