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The art of client service : the classic guide. Third Edition
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more e…
- Edition
- Third Edition
- ISBN/ISSN
- 9781119227823
- Collation
- XXV, 262 p.
- Series Title
- -
- Call Number
- 658.812 Sol a
Advertising management. Second Edition
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…
- Edition
- Second Edition
- ISBN/ISSN
- 9780198074120
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Jet a
The advertising concept book : think now, design later : a complete guide to …
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topi…
- Edition
- Third Edition.
- ISBN/ISSN
- 9780500292679
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Bar t
Guerrilla marketing : easy and inexpensive strategies for making big profits …
Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
- Edition
- -
- ISBN/ISSN
- 9780618785919
- Collation
- -
- Series Title
- -
- Call Number
- 658.8 Lev g
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