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Advertising account planning : planning and managing an IMC campaign. Third E…

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Edition: Third Edition
ISBN/ISSN: 9780765640369
Collation: 263 p. ; 23,5 cm.
Series Title: -
Call Number: 659.111 Kel a

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