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Strategic advertising management. Fifth Edition
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780198703655
- Collation
- xxiv, 429 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.1 Per s
Advertising management. Second Edition
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…
- Edition
- Second Edition
- ISBN/ISSN
- 9780198074120
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Jet a
The practical pocket guide to account planning
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce …
- Edition
- -
- ISBN/ISSN
- 9780989284905
- Collation
- 138 p. ; 20 cm.
- Series Title
- -
- Call Number
- 657.4 Koc p
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