Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (ad…
This book demonstrate that communication theory courses are vibrant, that teachers of communication understand the importance of theoretical thinking, and that both instructors and students appreciate the consistent and organized template we employ throughout. Included Appendix and Index
Introduction to Management Science, 3e, offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. These cases and related…
Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 7e) and writer Williams (of Williams/Sawyer Using Information Technology 7e) have created a highly readable introductory management text with a truly unique student-centered layout certain to be well received by today's visually oriented students. The authors present all bas…
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing…
Measurement and Instrumentation: Theory and Application, Third Edition, introduces undergraduate engineering students to measurement principles and the range of sensors and instruments used for measuring physical variables. Appendix : page 679-701. Index : page 703-176.
By combining real-life and hypothetical cases with a succinct introduction to ethical theory, Media Ethics: Issues and Cases helps students prepare for the ethical situations they will encounter in the media professions. Driven by case studies, this text is an ideal choice as the main text in a media ethics course or as a supplemental text in any course in journalism.
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet…
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries a…
For introductory courses in database management at the undergraduate and MBA level. Hoffer focuses on the latest principles, concepts and technologies and what leading practitioners say is most important for database developers.
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand. Important Notice: Media content referenced within the product description or the product text may not be …