A history of the comic book, in which a noted cartoonist demonstrates the aesthetics and power of the medium
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative wo…
For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering t…
An essential and intuitive treatment of financial accounting with an international perspective The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplish…
Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Ch…
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…
Collects artist essays and pieces of work focused on the election and presidency of Barack Obama, ranging from Shepard Fairey's iconic "Hope" print to knitted clothing and wooden sculpture.
This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, …
"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…
Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennial…
ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, processes, and practice of entrepreneurship. Recognized for over 25 years as one of the leading books in the field, the aim of the text is to present the most current thinking in entrepreneurship, as well as to provid…
Knapp's AUDITING CASES, 9E, International Edition utilizes real-world cases to highlight the work environment of auditors. These cases help students to identify audit problem areas by using real-world examples and pointing out potential red flags. Knapp's AUDITING CASES, 9E, International Edition contains the most recent, compelling, and up-to-date examples, including Lehman Brothers Holdings I…
Around the world, populist movements are gaining traction among the white working class. Meanwhile, the professional elite--journalists, managers, and establishment politicians--is on the outside looking in, and left to argue over the reasons why. In White Working Class, Joan C. Williams, described as "something approaching rock star status" in her field by the New York Times, explains why so m…
Published to coincide with the 50th anniversary of its initial publication, this special edition of Jane Jacobs’s masterpiece, The Death and Life of Great American Cities, features a new Introduction by Jason Epstein, the book’s original editor, who provides an intimate perspective on Jacobs herself and unique insights into the creation and lasting influence of this classic. The Death and L…
Learn about the most important legal milestones in history in The Law Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Law in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Law Book brings a fresh and vibrant take …
How do you change a system that was never designed to be equitable? In Inclusive Transportation: A Manifesto for Repairing Divided Communities, transportation expert Veronica O. Davis shines a light on the inequitable and often destructive practice of transportation planning and engineering. She calls for new thinking and more diverse leadership to create transportation networks that connect pe…
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.