To build today's highly distributed, networked applications and services, you need deep mastery of sockets and other key networking APIs. One book delivers comprehensive, start-to-finish guidance for building robust, high-performance networked systems in any environment: UNIX Network Programming, Volume 1, Third Edition
New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies.
Buku kecil ini dapat mengantarkan pemahaman yang komprehensif mengenai masyarakat Indonesia, baik itu struktur sosialnya, strata sosial, sistem sosial, budaya dan adat istiadat, maupun sistem organisasinya Grand theory yang digunakan untuk mengkaji masyarakat Indonesia dalam buku ini, yakni teori fungsionalisme structural dan teori konflik, dapat dijadikan masukan bagi mahasiswa jurusan sosial …
The School of Communication, Atma Jaya Catholic University of Indonesia, proudly holds the 72nd ICA Annual Conference 2023 – Indonesia Hub, collaborating with ICA Indonesia Chapter. In this prestigious conference, participants from different universities contribute to the communication research showing the growth of this study area. In their thought-provoking proceeding based on the theme of …
The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis.
Intercultural Communication : Globalization and Social Justice, Third Edition, introduces students to the study of communication among cultures within the broader context of globalization. Kathryn Sorrells highlights history, power, and global institutions as central to understanding the relationships and contexts that shape intercultural communication. Based on a framework that promotes critic…
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style
This book is for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehe…
Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …
Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strateg…
Learn the techniques and applications of marketing communications in a European context. Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context Glossary: page 529-543. Index: page 544-558.
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy
As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that w…