Most current programming language text that provides a balanced mix of explanation and experimentation. Opening chapters present the fundamental principals of programming languages, while optional companion chapters provide implementation-based, hands-on experience that delves even deeper. This edition also includes a greatly expanded treatment of the four major programming paradigms, incorpora…
Explore two decades of proven SAS tips. Each tip is presented in a self-contained format that is both informative and easy to use. Every chapter contains a collection of related tips with frequent use of code and log examples to improve productivity. This dynamic collection of helpful tips is updated for SAS 8 & 9, keeping the best of the previous edition and adding many new tips. This book foc…
This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…
For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in …
Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stim…
This package contains the following components: -0136117023: Principles of Risk Management and Insurance -0136117945: Study Guide for Principles of Risk Management and Insurance
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental…
With the tenth edition of 'Advanced Accounting', the authors provide a comprehensive treatment that includes all current deliberations of the FASB on consolidations.
This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience. Covering every aspect of the communication process, COMMUNICATING FOR RESULTS will give you a competitive edge in any business situation-from the initial interview to making skilled presentations (complete…
'Economics' provides a serious analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy and data.
Throughout the previous seven editions, this text has earned a reputation for elegance and the highest standards of quality. Living with Art helps students develop an appreciation of art by offering a clear and comprehensive introduction to the visual arts from several perspectives: themes and purposes of art; the vocabulary of art; individual art media (painting, drawing, camera arts, sculptur…
For courses in Organization Development, Organizational Behavior and Organizational Change. A conceptual and experiential approach to understanding organizational development. With a focus on the development of students' interpersonal skills, Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. The eighth edi…
For courses in Organization Development, Organizational Behavior and Organizational Change. A conceptual and experiential approach to understanding organizational development. With a focus on the development of students' interpersonal skills, Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. The eighth edi…
Accounting Theory 7e is the new edition of this widely respected accounting theory textbook. The new edition has been updated in accordance with ongoing developments the IASB Framework and reporting and disclosure requirements as a consequence of international harmonisation of accounting standards. The strength of this textbook has always been the balanced approach taken to explain and discuss …
The seventh edition of Advanced Financial Accounting is a comprehensive and highly illustrated presentation of the accounting and reporting principles used in a variety of business entities. The complete presentations of worksheets, schedules, and financial statements allow students to see the development of each new topic. The book's building block approach introduces concepts with simple exam…
This book introduces programmers to objects at a gradual pace. The syntax boxes are revised to show typical code examples rather than abstract notation. This includes optional example modules using Alice and Greenfoot. The examples feature annotations with dos and don′ts along with cross references to more detailed explanations in the text. New tables show a large number of typical and cautio…
This intermediate accounting text links accounting principles to the central activities of a business. A user/decision making approach, combined with the necessary coverage of GAAP, prepares the student to understand accounting in terms of a business' activities, which reflects the broadening definition of accounting today. The text's efficient format does not overwhelm students, and its access…