Management information systems. Eighth Edition

A benchmark text for the syllabus organized by technology, this title defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Fundamentals of Futures and Options Markets. Eighth Pearson New International…

Based on Hull's Options, Futures and Other Derivatives, Fundamentals of Futures and Options Markets presents an accessible and student-friendly overview of the topic without the use of calculus. Packed with numerical examples and accounts of real-life situations, this text effectively guides students through the material while helping them prepare for the working world.

Principles of economics. Seventh Edition

With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, Seventh Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play …

Numerical Methods For Engineers. Seventh International Student Edition

Numerical Methods for Engineers retains the instructional techniques that have made the text so successful. Chapra and Canale's unique approach opens each part of the text with sections called "Motivation" "Mathematical Background" and "Orientation". Each part closes with an "Epilogue" containing "Trade-Offs" "Important Relationships and Formulas" and "Advanced Methods and Additional References…

Mobile as 7th of the mass media: Cellphone, Cameraphone, Iphone, Smartphone

With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone,Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia …

Operating System Principles. Seventh Edition

Includes coverage of OS design. This title provides a chapter on real time and embedded systems. It contains a chapter on multimedia. It presents coverage of security and protection and additional coverage of distributed programming. It contains exercises at the end of each chapter.

Kleppner's Advertising Procedure. Seventeenth Edition

"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear ex…

Modern Portfolio Theory and Investment Analysis. Seventh Edition

An update of a classic book in the field, Modern Portfolio Theory examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management. Readers will also discover the st…

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Leadership : enhancing the lessons of experience. Seventh Edition

Leadership: Enhancing the Lessons of Experience, 7e consists of 16 chapters, four of which cover specific leadership skills and qualities covered in each of the book's four sections. Hughes, Ginnett, and Curphy draw upon three different types of literature--empirical studies; interesting anecdotes, stories and findings; and leadership skills--to create a text that is personally relevant, intere…

Business statistics for contemporary decision making. Seventh Edition

Black's latest outstanding pedagogy of Business Statistics includes the use of extra problems called "Demonstration Problems" to provide additional insight and explanation to working problems, and presents concepts, topics, formulas, and application in a manner that is palatable to a vast audience and minimizes the use of "scary" formulas. Every chapter opens up with a vignette called a "Decisi…

Corporate information strategy and management : text and cases. Seventh Edition

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assump…

Management information systems. Seventh Edition

This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis o…

Advanced accounting. Seventh Asia Edition

Edition

Seventh Asia Edition

ISBN/ISSN

9781119586920

Collation

813 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Jet a

Management Information Systems. Sixth International Student Edition

With a clear emphasis on the business and management elements of information technology, MANAGEMENT INFORMATION SYSTEMS, INTERNATIONAL EDITION continues to be the ideal resource for upper-level business students and MBA students. Updated to include the latest information technologies, practices, and trends, this book uses more real-world examples and case studies than ever before, providing ski…

Fundamentals of futures and options markets. Sixth Edition

This new edition presents a reader-friendly textbook with lots of numerical examples and accounts of real-life situations.

Physics. Sixth Pearson New International Edition

For algebra-based introductory physics courses taken primarily by pre-med, agricultural, technology, and architectural students. This best-selling algebra-based physics text is known for its elegant writing, engaging biological applications, and exactness. Physics: Principles with Applications, 6e retains the careful exposition and precision of previous editions with many interesting new applic…

Discrete mathematics and its applications. Sixth Edition

The companion Web site -- To the student -- The foundations : logic, sets, and functions -- The fundamentals : algorithms, the integers, and matrices -- Mathematical reasoning -- Counting -- Advanced counting techniques -- Relations -- Graphs -- Trees -- Boolean algebra -- Modeling computation

Strategic Communication in Business and the Professions. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9789791486798

Collation

560 p ; 26 cm.

Series Title

-

Call Number

658.45 Fri s

MATLAB programming for engineers. Fifth International Edition

Emphasizing problem-solving skills throughout, this latest edition of Chapman's successful book shows you how to write clean, efficient, and well-documented programs, while simultaneously introducing you to many of the practical functions ...