Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography.
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…
Indonesia is one of the coutnries where exciting art is still waiting to be discovered. Over the past ten years, a growing number of group exhibitions and survey shows have presented Indonesian art. What has been sorely lacking is a book about the country's best-known artists. "Sip!--Indonesian Art Today" introduces readers to 16 established and young artists, presenting each of them with recen…
'Programming The World Wide Web', written by bestselling author, Robert Sebesta, provides a comprehensive introduction to the programming tools and skills required for building and maintaining server sites on the Web.
Featuring a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology. Treatment of logic design, digital system design, and computer design. Ideal for self-study by engineers and …
Information technology has changed how businesses operate and succeed in today's global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effe…
Handmade Packaging Workshop explores innovation, design and the beautiful aesthetic of handmade packaging. Packed with tutorials, case studies, inspirational work and profiles of practitioners, the book follows a logical learning structure, beginning with an understanding of tools and materials, through inspirational examples from successful designers, to a final section with tutorials on the s…
For one- or two-semester, senior-level undergraduate courses in Communication Systems for Electrical and Computer Engineering majors. This text introduces the basic techniques used in modern communication systems and provides fundamental tools and methodologies used in the analysis and design of these systems. The authors emphasize digital communication systems, including new generations of wir…
For undergraduate and MBA-level Enterprise Systems courses. Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success.
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.
Now updated with new case studies and conversations with award-winning filmmakers, "Documentary Storytelling" offers advice for producers, directors, editors, and cinematographers seeking to make ethical and effective nonfiction films.
Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari …
For undergraduate and MBA Cost or Management Accounting courses The text that defined the cost accounting market. Horngren's Cost Accounting, defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of different costs for different purposes, an…
Kids need some inspiration too! This collection of stories provides support, provokes thought, and acts as a portable support group for kids. It makes for great dinner table conversation, and is a wonderful gift for a young reader.
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, y…
Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also ge…