img border="0" src="http://www.uk.sagepub.com/repository/binaries/img/e-inspection-icon.gif" alt="Request an e-Inspection Copy" width="75" height="20" Written by an experienced researcher in the field of qualitative methods, this dynamic new book provides a definitive introduction to analysing qualitative data. It is a clear, accessible and practical guide to each stage of the process, includin…
The authors puts an emphasis on model building and computer applications to show students how the techniques presented in the book are used in business.
"Previous editions of this book have been used in various research methods courses with great success.
On startup, a digital industry in Indonesia.
Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.
"System Dynamics includes the strongest treatment of computational software and system simulation of any available text, with its early introduction of MATLAB® and Simulink®. The text's extensive coverage also includes discussion of the root locus and frequency response plots, among other methods for assessing system behavior in the time and frequency domains as well as topics such as functio…
The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…
The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…
Updated edition of: The art direction handbook for film.
Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle …
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…
Finding and keeping good employees is crucial to the efficient operation and success of every business. From hiring and orientation to developing company policies and negotiating employment contracts, today's employers have the opportunity to select and nurture employees who most closely fit their company's culture and performance objectives. Designed to complement Self-Counsel's Human Resource…
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…
This innovative package comprises a useful book with a software package of questionnaires & activities which together form a unique interactive learning process for managers to work through at their own pace. Structured around 12 managerial competences, each chapter contains: the business case, putting the skill into practice, theory, case histories & summary checklists. To accompany the book, …
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…
The substantially updated and revised Fifth Edition of The SAGE Handbook of Qualitative Research by editors Norman K. Denzin and Yvonna S. Lincoln presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the …
Shows how writers can use mythic structure to give coherence and weight to both narrative fiction and nonfiction.
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Providing self-assessment exercises, checklists and case examples, Hilary Walmsley gives practical advice on growth and development, opportunities, problem-solving and employee motivation, and shows managers in a rapidly changing world of work how to apply the appropriate management style for the situation.