"A book that all animators will marvel at." —Computer Arts From the creators of the wildly successful Wallace and Gromit films and Chicken Run, here is a practical guide to making your own 3-D (or stop-action) animation, a practice whose robust presence in contemporary filmmaking continues strong. At the heart of the book is a guide to the process of 3-D animation today: a practical, fully il…
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for bo…
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it cover…
Graeme Simsion, author of several bestsellers including The Rosie Project, provides a detailed review of the extensive literature on data modeling and logical database design, referencing nearly 500 publications, with a strong focus on their relevance to practice. DATA MODELING THEORY AND PRACTICE is for practitioners and academics who have learned the conventions and rules of data modeling and…
Mark Allen Weiss' innovative approach to algorithms and data structures teaches the simultaneous development of sound analytical and programming skills for the advanced data structures course. Readers learn how to reduce time constraints and develop programs efficiently by analyzing the feasibility of an algorithm before it is coded. The C++ language is brought up-to-date and simplified, and th…
How do we ensure sustainable buildings perform as intended? The performance gap between predicted and actual energy use in new homes has been identified as key problem by government and industry experts. This updated edition is an illustrated practical design guide to delivering better energy performance in all types of new build homes. It introduces readers to the concept of the performance ga…
For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…
From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.
McConnell, Brue and Flynn’s Economics: Brief Edition, 2e comes from the same author team as the market-leading Principles of Economics textbook. Economics: Brief Edition tailors the core concepts from proven leader Economics, 19th edition to create a concise introduction to the course that is distinct in purpose, style, and coverage. Like the 19th edition, Economics: Brief Edition, 2e continu…
McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to the market for the first time with LearnSmart, a resource that ensures that every minute a student spends studyi…
About the Contents: Pretest Helps you pinpoint where you need the most help and directs you to the corresponding sections of the book Topic Area Reviews Nouns and Articles Pronouns Verbs Conjunctions Prepositions Modifiers Sentences Punctuation, Capitalization, and Other Issues Customized Full-Length Exam Covers all subject areas Appendices Glossary Abbreviations The learn-by-doing way to maste…
Offers comprehensive coverage of the fundamental role information systems play in e-business-driven world. This book emphasises on data resource management and business application software, and additional material is provided for application service providers, XML and Java, and Web services. The CD helps readers refresh essential computer skills.
Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and the major positions and arguments on these issues. Numerous real-life examples and case studies are used throughout the book to increase understanding of issues, stimulate class discussion, and show the r…