Corporate information strategy and management : text and cases. Eighth Edition

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to pro…

Corporate Governance. Fifth Edition

In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…

Corporate Communication. Eighth Edition

This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of c…

Corporate Communication. Seventh Edition

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations.

Corporate communication. Sixth Edition

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Corporate communication : a guide to theory and practice. Fourth Edition

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put …

Convergent journalism : an introduction : writing and producing across media.…

Edition

Fourth Edition

ISBN/ISSN

9781032514116

Collation

195 p. ; 26 cm.

Series Title

-

Call Number

070.4 Fil c

Convergent journalism : an introduction, writing and producing across media. …

Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today's converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it's the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book,…

Control systems engineering. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781118170519

Collation

xvi, 919 p. ; 27 cm.

Series Title

-

Call Number

629.8 Nis c

Consumer Behaviour in Tourism. Third Edition

16 The emergence of new markets and changes in tourist demand -- Case study - The environmental activist traveller: new dimensions by Saskia Faulk -- 17 The role of information and communication technologies in tourism -- Case study - A never-ending process: the role of guest reviews online in the provision of quality service by Saskia Faulk -- Part 7 Conclusions and future -- 18 Conclusions --…

Computer Science : An Overview. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9780273779896

Collation

-

Series Title

-

Call Number

004.22 Bro c

Computer Science : An Overview. Tenth Edition

This edition employs experts in their fields to ensure that coverage reflects cutting-edge technology and appeals to today's students. Topics such as bioinformatics and AI engage students, and the text provides coverage of hardware topics like data representation and storage, machine architecture, and machine language.

Computer Networks. Fifth Edition

Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments. Tanenbaum takes a structured approach to explaining how networks work from the inside out. He starts with an explanation of the physical layer of networking, computer hardware and transmission syst…

Computer architecture : a quantitative approach. Fifth Edition

The computing world is in the middle of a revolution: mobile clients and cloud computing have emerged as the dominant paradigms driving programming and hardware innovation. This book focuses on the shift, exploring the ways in which software and technology in the 'cloud' are accessed by cell phones, tablets, laptops, and more

Communication works. Eleventh Edition

Communication Works 11e applies a new critical thinking framework to its core content, now in a more user-friendly 15-chapter organization. We have retained and revised the text’s practical approach to communication, with a focus on the ways in which diversity, technology, social media, and ethical concerns both enrich and complicate our world. Students will learn what role communication play…

Communication technology update and fundamentals. Sixteenth Edition

For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple-every two years, the book is completely rewritten to ensure that it contains…

Capital markets : institutions and instruments. Fifth Edition

The substantially revised fifth edition of a textbook covering the wide range of instruments available in financial markets, with a new emphasis on risk management. Over the last fifty years, an extensive array of instruments for financing, investing, and controlling risk has become available in financial markets, with demand for these innovations driven by the needs of investors and borrowers.…

Calculus. Thirteenth Edition

Were you looking for the book with access to MyMathLab Global? This product is the book alone and does NOT come with access to MyMathLab Global. Buy Thomas' Calculus, Thirteenth Edition with MyMathLab Global access card (ISBN 9781292089942) if you need access to MyMathLab Global as well, and save money on this resource. You will also need a course ID from your instructor to access MyMathLab Glo…

C++ How To Program. Seventh Edition

For Introduction to Programming (CS1) and other more intermediate courses covering programming in C++. Also appropriate as a supplement for upper-level courses where the instructor uses a book as a reference for the C++ language. This best-selling comprehensive text is aimed at readers with little or no programming experience. It teaches programming by presenting the concepts in the context of …

Business statistics in practice. Seventh Edition

Business Statistics in Practice, Seventh Edition provides a modern, practical and unique framework for teaching an introductory course in Business Statistics. The textbook employs realistic examples, continuing case studies and a business improvement theme to teach the material. The Seventh Edition features more concise and lucid explanations, an improved topic flow and a sensible use of the be…