Solid financial information and the ability to use that information successfully in business today differentiate the truly exceptional from the ordinary. Now you can guide your students in developing the understanding and skills to make them true winners in business with the proven, balanced blend of procedure and concepts in the latest edition of Albrecht/Stice/Stice's FINANCIAL ACCOUNTING. Or…
For introductory Financial Accounting courses that are not using debits and credits. Relevance for majors and non-majors--accounting concepts explained in a business context. Financial Accounting: A Business Process Approach explains accounting concepts in a way all majors can understand by organizing the material around how a business works. This text's business process approach presents a bus…
Written by two of the leading scholars in film studies, Film History: An Introduction is a comprehensive, global survey of the medium that covers the development of every genre in film, from drama and comedy to documentary and experimental. As with the authors' bestselling Film Art: An Introduction (now in its eighth edition), concepts and events are illustrated with frame enlargements taken fr…
"Studying the arts isn't only about learning facts and concepts either, although both are important. In addition, studying the arts broadens our tastes. In eleven editions of Film Art, we've made reference to many well-known films but also to many that you've probably never heard of. This is part of our plan. We want to show that the world of cinema teems with a great many unexpected pleasures,…
Ready to take on the challenges of print production without fear? There is no better source for understanding how to properly prepare electronic files for printing than Exploring Digital Prepress. An organized, linear format follows the print production process, taking readers step-by-step through simple, straightforward methods for producing the highest-quality printed artwork once an image is…
Successful animators- the ones who land the exciting jobs and who win the industry awards- must be more than simply a talented artist, a great filmmaker, or a skilled technologist. They need to be all three! For the first time, aspiring animators and those in the field looking to move up have a resource to help them develop this entire skill set with Exploring Digital Cinematography. Award-winn…
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of …
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such…
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the too…
This book will help you teach yourself the essential ideas of accounting. You will learn what accounting information can--and cannot--tell you about an organization.
For courses in Introductory Accounting. This programmed text has a proven format that involves a unique reversal of pages in the later chapters. This design was conceived as a way to allow the answer column to always appear in th right margin. The book is completed front to back, then inverted and completed back to front
Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a re…
This accessible, reader-friendly text guides you through a complete life cycle of the firm as it introduces the theories, knowledge, and corporate finance tools and techniques an entrepreneur needs to start, build, and eventually harvest a successful venture. With a strong emphasis on sound financial management practices, the text explores important issues entrepreneurs face, including how and …