Contrary to the oftentimes blind manner with which media products are consumed, they do not present a clear and objective view of current events. Educated citizens of the world must understand the limits of media and consider these when conducting analysis of local, national, and global events. The world's citizens, scholars, and journalists must also continue developing new ways of fulfilling …
MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers th…
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world …
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thorough…
Presents a new theory of media ethics that is explicitly international.
ABOUT THE BOOK Beer and Johnston's Mechanics of Materials is the uncontested leader for the teaching of solid mechanics. Used by thousands of students around the globe since publication, Mechanics of Materials, provides a precise presentation of the subject illustrated with numerous engineering examples that students both understand and relate to theory and application. The tried and true metho…
Measurement and Instrumentation: Theory and Application, Second Edition, introduces undergraduate engineering students to measurement principles and the range of sensors and instruments used for measuring physical variables. This updated edition provides new coverage of the latest developments in measurement technologies, including smart sensors, intelligent instruments, microsensors, digital r…
Maya Character Animation" is a one-of-a-kind book featuring more than 800 pages of full-color, step-by-step, heavily illustrated Maya instruction. It was written with beginning and intermediate Maya animators in mind--students and professionals who have already familiarized themselves with the Maya interface and basic Maya techniques.
Create positively dazzling effects with the unique insights and practical advice in this innovative guide from a working professional Maya artist. Need to create plasmatic energy by lunch? Animate a field of sprouting daisies before tomorrow’s meeting? Fashion a force field by Friday? With Maya’s flexible toolset and the unique tutorials in this book, you’ll learn how to solve real-world …
Create innovative CG solutions with Maya and this creative guide Professional Maya artists have to think on their feet. It's nothing for them to receive just vague sketches or incomplete ideas of what the studio wants and have to come up with something brilliant. If you're an intermediate to advanced Maya user, Maya Visual Effects: The Innovator's Guide, Second Edition is what you need to meet …
Material-Tissue Interfacial Phenomena: Contributions from Dental and Craniofacial Reconstructions explores the material/tissue interfacial phenomena using dental and craniofacial reconstructions as a model system. As the mouth is a particularly caustic environment, the synthetic and/or bio-enabled materials used to repair damaged tissues and restore form, function, and esthetics to oral structu…
The Ultimate Maya 2009 Resource for Intermediate to Advanced Users If you already know the basics of Maya, now you can elevate your skills with Maya 2009 and the advanced coverage in this authoritative new reference and tutorial. From modeling, texturing, animation, and visual effects to high-level techniques for film, television, games, and more, this book provides professional-level instructi…
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…
From a rare map of yellow fever in eighteenth-century New York, to Charles Booth’s famous maps of poverty in nineteenth-century London, an Italian racial zoning map of early twentieth-century Asmara, to a map of wealth disparities in the banlieues of twenty-first-century Paris, Mapping Society traces the evolution of social cartography over the past two centuries. In this richly illustrated b…
How is it possible to keep the immense deposits of raw materials in buildings "active" and realise environmentally sustainable buildings in the long term? Besides "sufficiency, consistency and efficiency", this goal implies the intelligent use of resources, the recyclability of structures, circular construction methods that reuse decommissioned materials, in short "urban mining". This requires …
Di tengah persaingan pasar yang semakin ketat dewasa ini, perusahaan-perusahaan berupaya keras untuk menjadi lebih kompetitif. Salah satu strateginya adalah dengan menjalankan manajemen perpajakan atau perencanaan perpajakan (tax planning). Dalam hal ini, wajib pajak badan usaha–atau pribadi–merencanakan serta mengendalikan hak dan kewajiban perpajakannya secara efektif dan efi sien agar da…