Pengantar komunikasi massa Jilid 1. Edisi Kelima

Edition

Edisi Kelima

ISBN/ISSN

9789790995000

Collation

445 p

Series Title

-

Call Number

302.23 Bar p

Teori komunikasi massa : dasar pergolakan dan masa depan. Edisi Kelima

Edition

Edisi Kelima

ISBN/ISSN

9789814319096

Collation

484 p. ; 26 cm.

Series Title

-

Call Number

302.23 Bar t

Pengantar komunikasi massa Jilid Kedua. Edisi Kelima

Salah satu faktor kemajuan masyarakat baik yang diakui atau tidak diakui disebabkan oleh peran media massa. Namun sebaliknya, kekacauan, kemerosotan moral, dan tindak kekerasan yang timbul di masyarakat juga tidak bisa dilepaskan dari peran media massa. Dengan demikian, media merupakan faktor penentu kehidupan manusia. Media massa adalah sarana komunikasi dalam menyampaikan pesan-pesan, kemudia…

Akuntansi Intermediate Jilid Satu. Edisi Ke-12

Edition

Edisi Keduabelas

ISBN/ISSN

9789790332928

Collation

-

Series Title

-

Call Number

657.04422 Kie a

Mixed media : moral distinctions in advertising, public relations, and journa…

Edition

Fourth Edition

ISBN/ISSN

9781032269610

Collation

339 p. ; 26 cm.

Series Title

-

Call Number

302.2301 Biv m

The media and communications in Australia. Fourth Edition

The leading Australian introductory text on media studies, incorporating extensive analysis of the impact of communications.

Understanding digital marketing : marketing strategies for engaging the digit…

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Media/impact : an introduction to mass media. Twelfth Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage o…

Analyzing Media Messages. Second Edition

Publisher Description

New Media: A Critical Introduction. Second Edition

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies.

Media society : industries, images, and audiences. Sixth International Edition

Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…

Covering the environment : how journalists work the green beat. Second Edition

This practical primer explains the primary issues in writing about the environment, identifies who to go to and where to find sources, and offers examples of writing and reporting the beat. Observations and story excerpts from experienced journalists provide real world context both for those in the U.S. as well as internationally. Practice story assignments, resources, and a glossary of critica…

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…

Mass communication theory : foundations, ferment, and future. Eighth Edition

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

The golden age of data media analytics in study & practice

This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…

Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Konstruksi sosial media massa : kekuatan pengaruh media massa, iklan televisi…

Edition

-

ISBN/ISSN

9789791486385

Collation

255 p. ; 24 cm.

Series Title

-

Call Number

302.23 Bun k

The interpersonal communication book. Thirteenth Pearson New International Ed…

Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…

Intermediate accounting. Nineteenth Edition

The text's efficient format does not overwhelm students, and its accessible style provides an alternative to more encyclopedic, reference-book approaches. The book offers a blend of the core concepts of accounting principles with procedural applications. This approach is supplemented with the most expansive set of end-of-chapter material on the market, a thorough integration of today's hot topi…