Media society : industries, images, and audiences. Sixth International Edition

Providing a framework for understanding the relationship between media and society , this updated Sixth Edition of Media/ Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional dis…

Covering the environment : how journalists work the green beat. Second Edition

Updated with detailed coverage of how companies and climate change have evolved over the past decade, this second edition expands upon the digital sphere and the myriad ways that deadline, multimedia and mobile reporting have changed environmental journalism.

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…

Digital media and society. Second Edition

In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…

Mass communication theory : foundations, ferment, and future. Eighth Edition

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

The golden age of data media analytics in study & practice

This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage w…

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Konstruksi sosial media massa : kekuatan pengaruh media massa, iklan televisi…

Edition

-

ISBN/ISSN

9789791486385

Collation

255 p. ; 24 cm.

Series Title

-

Call Number

302.23 Bun k

The interpersonal communication book. Thirteenth Pearson New International Ed…

This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills.

Intermediate accounting. Nineteenth Edition

Edition

Nineteenth Edition

ISBN/ISSN

9781133957911

Collation

1498 p. ; 29 cm.

Series Title

-

Call Number

657.04422 Sti i

DeKaVe ISI Yogyakarta volume 16 no 02, Juli - Desember 2023

Jurnal DeKaVe diterbitkan oleh Program Studi Desain Komunikasi Visual Fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta bekerjasama dengan AIDIA (Asosiasi Profesional Desain Komunikasi Visual Indonesia) sebagai media publikasi ilmiah bagi karya penelitian maupun perancangan, yang mencakup: desain komunikasi visual, bahasa rupa, budaya visual, desain grafis, multimedia, dan periklanan.

Fundamentals of multimedia

Bibiliografi dan indeks

Feature Writing For Newspapers and Magazines. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780205484669

Collation

334 p.

Series Title

-

Call Number

302.23 Fri f

Guide Media relations

Edition

-

ISBN/ISSN

9780131405677

Collation

124 p.

Series Title

Prentice-Hall guides to advanced business communication

Call Number

302.23 Sch g

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Taking sides : clashing views on controversial issues in mass media and socie…

Edition

Thirteenth edition

ISBN/ISSN

9781259222474

Collation

277 p. ; 28 cm.

Series Title

Taking sides

Call Number

302.23 Ale t

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index