"Though the challenges confronting the construction industry in developing countries have grown, current research rarely presents effective solutions. This book focuses on the generic subjects relating to the construction industry in developing countries, and provides an up-to-date insight into important new concepts and issues"--
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future.
Get more out of learning statistics than simply the ability to solve equations. Discover how statistical information enables strong decisions in today’s business world with STATISTICS FOR BUSINESS AND ECONOMICS, REVISED 13E. Sound methodology combines with a proven problem-scenario approach, and meaningful applications for the most powerful approach to mastering critical statistical concepts.…
Statistical Techniques in Business and Economics is a best-selling textbook designed for students in management, marketing, finance, accounting, economics, and other business fields. It offers a clear, step-by-step approach to descriptive and inferential statistics, making it accessible for all learners. Included Appendix, Glossary, and Index
Transform your learning experience with this comprehensive Money, Banking and Financial Markets textbook, 2024 Release. This educational resource features an innovative digital companion that includes key chapter summaries and a personalized achievement tracker to monitor your progress across different focus areas. Included Glossary and Index
In this book, the authors offer a sharp, witty, and wide-ranging takedown of AI hype across its many forms. The authors show how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Included Notes and Index
Fully updated to comply with MATLAB 2008, Engineering Computation with MATLAB® Second Edition introduces the power of computing to engineering students with no programming experience. Professor and trained engineer, David Smith, places the fundamental tenets of computer programming into the context of MATLAB 2008, employing hands-on exercises, examples from the engineering industry, and a vari…
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. For professors wh…
Written for undergraduates taking courses in international economics, this text by Appleyard, Field and Cobb covers the basics of international economics, payments, exchange rates and macro policy and trade theory and policy.
Uses a format that allows instructors and students the flexibility to choose which issues they wish to cover in their one-semester survey course. The book begins with eight core theory chapters followed by thirty-four shorter issues. Chapters can be mixed and matched to create a customized course syllabus. It also discusses issues such as sports.
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…
Contemporary Labor Economics 10e presents labor economics as an applied field of micro and macro theory, no longer an area tangential to the core of analytical economics, but rather a critical component of that core. In the Tenth edition, the authors deliver new and updated discussions of public policy issues and coverage of the current economic crisis, while still integrating traditional topic…
Transition Economies provides students with an up-to-date and highly comprehensive analysis of the economic transformation in former communist countries of Eastern and Central Europe and countries of the former Soviet Union. With coverage extending from the end of central planning to the capitalist varieties of the present, this text provides a comparative analysis of economic transformation an…
Clear. Current. Connected to Today's Student. Schiller, The Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasises how policymakers must choose between government intervention and market relia…