Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

News for the rich, white, and blue : how place and power distort American jou…

In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as jo…

Statistics for business and economics. Thirteenth Edition

Edition

Thirteenth Edition

ISBN/ISSN

9781337094160

Collation

1092 p. ; 27 cm.

Series Title

-

Call Number

519.5 And s

Statistical Techniques in Business and Economics. Nineteenth International St…

Statistical Techniques in Business and Economics is a best-selling textbook designed for students in management, marketing, finance, accounting, economics, and other business fields. It offers a clear, step-by-step approach to descriptive and inferential statistics, making it accessible for all learners. Included Appendix, Glossary, and Index

Money, banking and financial markets. 2024 Release

Transform your learning experience with this comprehensive Money, Banking and Financial Markets textbook, 2024 Release. This educational resource features an innovative digital companion that includes key chapter summaries and a personalized achievement tracker to monitor your progress across different focus areas. Included Glossary and Index

The AI Con: How to fight big tech’s hype and create the future we want

In this book, the authors offer a sharp, witty, and wide-ranging takedown of AI hype across its many forms. The authors show how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Included Notes and Index

Digital Business Transformation How Established Companies Sustain Competitive…

Edition

-

ISBN/ISSN

9781119758679

Collation

227 p.

Series Title

-

Call Number

658.8421 Vaz d

Engineering Computation with MATLAB. Second Edition

Edition

Second Edition

ISBN/ISSN

9780135083543

Collation

452 p.

Series Title

-

Call Number

621.3 Smi e

The Economics of Money, Banking and Financial Market. Second Global Edition

Edition

Second Global Edition

ISBN/ISSN

9780321639769

Collation

662 p.

Series Title

-

Call Number

330 Mis t

Statistics for business and economics. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780132371186

Collation

xx, 977 hlm. ; 25 cm.

Series Title

-

Call Number

519.5 NEW s

Tourism : Principles, Practices, Philosophies. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9788126563715

Collation

xviii, 494 p. ; 29 cm.

Series Title

-

Call Number

338.4791 Goe t

Project management : a systems approach to planning, scheduling, and controll…

Edition

Eleventh Edition

ISBN/ISSN

9781118022276

Collation

-

Series Title

-

Call Number

658.404 Ker p

International Economic. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780072877373

Collation

784 p.

Series Title

-

Call Number

337.21 Fie i

Issues in economics today

Bibliografi dan Indeks

The Economy Today. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780072979114

Collation

764 p.

Series Title

-

Call Number

330 Sch t

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Contemporary labor economics. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780078021763

Collation

620 p. ; 25 cm.

Series Title

McGraw-Hill series in economics

Call Number

331 Mcc c

Transition Economies : Political Economy in Russia, Eastern Europe, and Centr…

Edition

-

ISBN/ISSN

9780470596197

Collation

-

Series Title

-

Call Number

330.1 Dra t

The economy today. Thirteenth Edition

Edition

Thirteenth Edition

ISBN/ISSN

9780073523217

Collation

831 p. ; 29 cm.

Series Title

-

Call Number

330 Sch e

Micro Economy Today. Thirteenth Edition

Edition

Thirteenth Edition

ISBN/ISSN

9780077416539

Collation

511 p. ; 28 cm.

Series Title

-

Call Number

339 Sch m