This textbook takes an innovative approach to basic nutrition for introductory nutrition courses. With its concise organisation that serves up concepts in manageable portions and a focus on consumerism, it provides students with the scientific foundation needed to make informed nutritional lifestyle decisions.
Focussing on a short list of core principles in-depth, this book presents concepts through examples drawn from familiar contexts.
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PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in co…
PRINCIPLES OF ECONOMICS, 6e, International Edition became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula th…
PRINCIPLES OF ECONOMICS, 6e, International Edition became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula th…
This bestselling book in the field provides a complete introduction to the physical origins of heat and mass transfer. Noted for its crystal clear presentation and easy-to-follow problem solving methodology, Incropera and Dewitt's systematic approach to the first law develops reader confidence in using this essential tool for thermal analysis. Readers will learn the meaning of the terminology a…
Incorporating both the managerial and technical aspects of this discipline, the authors address knowledge areas of Certified Information Systems Security Professional certification throughout and include many examples of issues faced by today's businesses.
In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in intro…
PRINCIPLES OF LEADERSHIP, 7E, International Edition helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. The text provides a strong practical foundation by introducing leaders you can relate to and reinforcing your knowledge with frequent skill-building activities. Key updates include new ope…
PRINCIPLES OF LEADERSHIP, 7E, International Edition helps you understand leadership principles and hone your own leadership skills through a thoughtful balance of essential theory and real-world applications. The text provides a strong practical foundation by introducing leaders you can relate to and reinforcing your knowledge with frequent skill-building activities. Key updates include new ope…
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the "fundamentals" of physical-layer wireless and mobile communications engineering that are important for the design of "any" wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes man…
For the core course in Operations Management. Operations Management, 7e allows students to apply what they've learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video, including a new focus on the Darden Restaurants (i.e. Olive Garden, Red Lobster, etc). A more comprehensive version is also available called Operat…
For undergraduate Operations Management courses. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Principles of Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. The problems found in this …
The new edition of the best-selling, calculus-based introductory Physics text. Robust online homework system includes ALL end of chapter problems in the book plus more online Chapters were restructured into modules based on a primary concept. Based on his active teaching, Jearl Walker has identified material that students have been particularly challenged by (eg Gauss law and electric potential…