Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new way…
Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution didn't turn out to be anything like we thought it would be. At the end of the 1990s, the discussion of many observers, we among them, focused on the rise of the "cyberconsumer" and the emergence of "Internet marketing." At the extreme, t…
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutori…
On computer graphics
Índice abreviado: 1. Introduction to computer graphics 2. Initial steps in drawing figures 3. Additional drawing tools 4. Vector tools for graphics 5. Transformations of objects 6. Modeling shapes with polygonal meshes 7. Three-dimensional viewing 8. Rendering faces for visual realism 9. Tools for raster displays 10. Curve and surface design 11. Color theory 12. Introduction to ray tracing.
Although a bit outdated, this reference provides useful information on the basic aspects of computers.
Ensure today's most timely computer concepts are engaging and applicable with the integrated technology and proven visual approach found within Parsons/Oja's COMPUTER CONCEPTS, ILLUSTRATED INTRODUCTORY, 7E, ENHANCED. This new Enhanced Edition uses signature two-page spreads and more integrated technology than ever before to appeal to readers at all levels -- whether they are new to computers or…
Readers of the first edition of this innovative book will benefit from the increased coverage of pipelining and storage, the comprehensive presentation of caches and new chapters--including shared memory multiprocessing and networking technology--presented in this new edition. The book will benefit anyone involved in building computers.
Composite materials can lead to lighter, stronger, more durable, and better thermally performing buildings that have new formal possibilities. This book, the first to be published about this new class of materials as used in architecture, describes the technology underpinning composite materials, assesses their applicability to architecture, and surveys notable built examples throughout the glo…
Foreword by Arthur Drexler. Introduction by Vincent Scully.
This text serves as an introductory course in the theory and application of functions of a complex variable. The text is designed to develop the theory that is prominent in applications of the subject. Readers will find a special emphasis given to the application of residues and conformal mappings.
This text introduces students to a select set of leading theories in the communication field and demonstrates how these theories apply to their lives. Chapters group theories coherently so that students can compare and contrast different approaches to particular interests in the field (for example: relationships, performance, language and mass communication).
Now in its 11th edition, this text has become an indispensable information resource for business, government, and academia. Every chapter has been completely rewritten to reflect the latest developments and market statistics.
This best–selling, easy to read book offers the most complete discussion on the theories and principles behind today′s most advanced communications systems. Throughout, Haykin emphasizes the statistical underpinnings of communication theory in a complete and detailed manner. Readers are guided though topics ranging from pulse modulation and passband digital transmission to random processes …
Communication in Everyday Life, Second Edition remains the only introductory communication book to explore fundamental concepts, theories, and skills aimed at helping readers apply the material to their personal and professional lives – with a thematic integration of the relational perspective and a focus on demonstrating its direct relevance to their own everyday communication. Steve Duck an…
Society seems to be tied irrevocably to long-term patterns of resource use, and to producing unassimilatable waste, emissions, and ongoing environmental degradation. There also are seemingly irresolvable dilemmas between humanity and nature, society and ecology, and utility and beauty, where each decision we make seems to cause some harm. To change from our present path and resolve these, we mu…