"An excellent introductory book" (Review of the First Edition in the International Journal of Electrical Engineering Education) " it will serve as a reference book in this area for a long time" (Review of Revised Edition in Zentralblatt für Mathematik (Germany)) Firmly established as the essential introductory Digital Signal Processing (DSP) text, this second edition reflects the growing impor…
Develop your real-time MEAN application efficiently using a combination of MongoDB, Express, Angular 2, and Node 5.0About This Book* Construct a fully-functional MEAN application by using its components along with the best third-party modules* Harness the power of the JavaScript ecosystem to effectively run, build, and test your MEAN application* Gain a deep, practical understanding of real-tim…
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…
Discusses fundamental techniques for analysing and interpreting data.
Applying International Financial Reporting Standards, 2nd edition, has been thoroughly updated to refl ect the varied and numerous developments in International Financial Reporting Standards (IFRSs). The expert knowledge and authoritative explanations of the author team have resulted in the book being extensively referenced by both the accounting profession and academics in countries that have …
News media, movies, blogs and video games issue constant invitations to picture war, experience the thrill of combat, and revisit battles past. War, it's often said, sells. But what does it take to sell a war, and to what extent can news media be viewed as disinterested reporters of truth? Lively and highly readable, this book explores how wars have been reported, interpreted and perpetuated fr…
This updated and revised new edition of The Healthy Edit provides aspiring and working editors with creative editing strategies they can employ to enhance a film, while also overcoming common production problems. With decades of experience editing and film doctoring Hollywood features, author John Rosenberg reveals both the aesthetic and technical aspects of the editor's art, demonstrating tric…
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…
You will master all the basics of ActionScript programming by building 16 robust games. One step at a time, you'll learn techniques, that can be adapted to virtually any project, from games to training and advertising. This edition adds new chapters on card games and 3D games.
Most textbooks on business process management focus on either the nuts and bolts of computer simulation or the managerial aspects of business processes. Covering both technical and managerial aspects of business process management, Business Process Modeling, Simulation and Design, Second Edition presents the tools to design effective business processes and the management techniques to operate t…
In a digital moment where both the democratizing and totalitarian possibilities of media are unprecedented, the need for complex, ethical, and imaginative documentary media is vital. Documentary Media opens up documentary media, its changing forms and broad social functions to readers in a manner that is at once rigorous, absorbing, and practical.
The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business.
Anatomy and Physiology of Domestic Animals, Second Edition offers a detailed introduction to the foundations of anatomy and physiology in a wide range of domestic species. Well illustrated throughout, the book provides in-depth information on the guiding principles of this key area of study for animal science students, fostering a thorough understanding of the complex make-up of domestic animal…
Buku populer yang membahas serta mengupas mengenai berbagai hal tentang film. Buku yang sangat lengkap untuk mempelajari film dari tingkat dasar hingga lanjut. Di dalamnya membahas mengenai bahasa film, lengkap dari berbagai genre film, unsur musik, semiotik dll. Buku ini padat dengan ilmu namun ditulis dengan bahasa yang mudah dipahami disertai contoh film yang cukup update.
Packed with examples from classic and contemporary films, The Fundamentals of Animation presents each stage of the animation production process in an engaging visual style, whilst providing an historical and critical context for four core disciplines: drawn/cel; 2D/3D stop-motion; computer generated; and experimental animation. With insightful commentary from leading animators, Wells and Moore …
Do you need help making your food look as delicious as it tastes? Are you a "foodie" hungry for more tantalizing photos of your culinary creations? Do you have a food blog that you'd like to take to the next level, with better images and a stronger business strategy? Then this book is for you! In Food Photography: From Snapshots to Great Shots, Second Edition, photographer Nicole Young returns …
Hearing the Movies, Second Edition, combines a historical and chronological approach to the study of film music and sound with an emphasis on building listening skills. Through engaging, accessible analyses and exercises, the book covers all aspects of the subject, including how a soundtrack is assembled to accompany the visual content, how music enhances the form and style of key film genres, …
The Second Edition of Managing Operations Across the Supply Chain provides a global, supply chain perspective of operations management and in supply chain management courses that do not require an operations management prerequisite. The Second Edition explains familiar operations management topics as viewed through a supply chain management perspective and reflects key shifts in operations mana…
Written by an author with over 30 years of working experience, this book takes a practical, thorough look at the duties and skills of art directors and production designers. It teaches readers how to analyze a script, develop concepts that meet the needs of a script, develop sketches and construction drawings, work with directors and producers, and operate within budget limitations. The book ha…