Building strong brands

Edition

-

ISBN/ISSN

9780029001516

Collation

ix, 380 p. ; 20 cm.

Series Title

-

Call Number

658.827 Aak b

Crafting & executing strategy: the quest for competitive advantage. Twenty-fo…

Edition

Twenty-fourth Edition

ISBN/ISSN

9781266849466

Collation

-

Series Title

-

Call Number

658.4012 Tho c

Entrepreneurship : successfully launching new ventures. Sixth Updated Edition

Edition

Sixth Updated Edition

ISBN/ISSN

9781292402826

Collation

618 p. ; 28 cm.

Series Title

-

Call Number

658.1592 Bar e

Digital influence : unleash the power of influencer marketing to accelerate y…

Edition

-

ISBN/ISSN

9783319783956

Collation

-

Series Title

-

Call Number

658.872 Bac d

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

-

Series Title

-

Call Number

658.827 Kel s

Financial management : principles and applications. Fourteenth Global Edition.

This book offers a thorough overview of core financial management concepts—such as time value of money, capital budgeting, financing decisions, risk assessment, and working capital management—while illustrating their practical application in real-world business settings. Glossary : page 699-706. Index : page 707-718.

The Invincible Company : How to Constantly Reinvent Your Organization with In…

The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. Glossary : page 346-350. Bibliography : page 351-363. 351363. Index : page 364-374.

Testing Business Ideas : A Field Guide for Rapid Experimentation

This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. Glossary : page 330-332.

Scrum : the art of doing twice the work in half the time

Edition

-

ISBN/ISSN

9780385346450

Collation

-

Series Title

-

Call Number

658.4012 Sut s

Harvard business review on green business strategy

Bibliografi dan indeks

9 things successful people do differently

Edition

-

ISBN/ISSN

9781422193402

Collation

106 p. ; 17 cm.

Series Title

-

Call Number

158.1 Hal t

UX for lean startups : faster, smarter user experience research and design

Edition

-

ISBN/ISSN

9781449334918

Collation

xxvii, 204 p. : ill. p. ; 23 cm. cm.

Series Title

-

Call Number

658.11 Kle u

The granularity of growth : making choices that drive enduring company perfor…

Edition

-

ISBN/ISSN

9780462099651

Collation

-

Series Title

-

Call Number

658.4012 Vig g

Company of one : strategi bisnis untuk menjadi lebih baik, bukan lebih besar

Buku ini menceritakan tentang strategi bisnis yang berfokus pada menjadi lebih baik, bukan lebih besar. Catatan: halaman 277-288.

Exploring Strategy: Text and Cases. Thirteenth Edition

This book tackles the big questions - how organisations prosper, grow, innovate, and change.

Business ethics now. Sixth Edition.

This application-based text takes the theory of business ethics and applies it to the realistic scenarios that students may encounter at all stages of their careers

Sustainable marketing : how to drive profits with purpose

This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.

Environmental, social, and governance (ESG) investing : a balanced analysis o…

Bibliography: page 337-340. Index: page 341-357.

International Joint Conference : Conmedia 2017 & Icon-Sonics 2017

Edition

2017

ISBN/ISSN

-

Collation

95 p. ; 20,5 cm.

Series Title

-

Call Number

Ref 004.05 Uni i

The startup owner's manual : the step-by-step guide for building a great company

Edition

-

ISBN/ISSN

9781119690689

Collation

571 p. ; 24 cm.

Series Title

-

Call Number

658.11 Bla s