This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience. Covering every aspect of the communication process, COMMUNICATING FOR RESULTS will give you a competitive edge in any business situation-from the initial interview to making skilled presentations (complete…
Business Communication: Process and Product, 4th edition, provides students with quality content in a clear, accessible manner. This book is a dependable resource that supplements the classroom experience. It offers a classroom-tested interactive teaching and learning system that provides students with skills needed for success in the digital workplace.
Salah satu metode penelitian ilmu-ilmu social adalah studi kasus. Secara umum, studi kasus merupakan strategi yang lebih cocok bila pokok pertanyaan suatu penelitian berkenaan dengan how atau why; peneliti hanya memiliki sedikit peluang untuk mengontrol peristiwa-peristiwa yang akan diselidikil dan bilamana focus penelitian terletak pada fenomena kontemporer dalam konteks kehidupan nyata. Studi…
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right…
This book offers a thorough overview of core financial management concepts—such as time value of money, capital budgeting, financing decisions, risk assessment, and working capital management—while illustrating their practical application in real-world business settings. Glossary : page 699-706. Index : page 707-718.
The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. Glossary : page 346-350. Bibliography : page 351-363. 351363. Index : page 364-374.
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how syste…
The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing, the Scrum framework is one of the reasons why. Productivity gains in workflow of as much as 1,200 perc…
Bibliografi dan indeks
What you can learn from the world's most successful people - via research that uncovers the repeatable behaviors they use to reach their goals.
Creating a great user experience doesn’t have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. You’ll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love. User Experience expert Laura Klein …
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain especially in today s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources a…
Buku ini menceritakan tentang strategi bisnis yang berfokus pada menjadi lebih baik, bukan lebih besar. Catatan: halaman 277-288.
This book tackles the big questions - how organisations prosper, grow, innovate, and change.